NBA superstar Stephen Curry will use his talent to help Infiniti launch the refreshed Q50 sport sedan.
Right now is definitely not a bad time to be Stephen Curry. The 29-year old NBA pro is considered the best shooter in the game by a whole host of experts and superstars – hence the nickname baby-faced assassin. He’s been to four NBA all-star games and was twice honored as league MVP. Earlier this month he picked up his second NBA championship with the Golden State Warriors. And now, the baby-faced basketball superstar has a slick deal to share his stardom as the new global ambassador for Infiniti.
"Stephen Curry's drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the Infiniti brand. Just like Infiniti he never stops pushing himself,” said Infiniti Chairman and Global President Roland Krueger. “We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game.”
Curry’s first duty as Infiniti’s ambassador – aside from posing for a few photos – will come later this summer in a launch campaign for the refreshed Q50 sport sedan. We’re sure part of that agreement includes a Q50 of his own; after all you need to practice what you preach.
"Infiniti is a brand that I've known and admired because of its strong heritage of performance, design and groundbreaking technologies,” said Curry on his partnership with the automaker. “I'm drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential.”
Considering Curry will likely sign a $200 million NBA contract given his recent success in the sport, he probably won’t be struggling to pay for an entire fleet of sweet rides anytime soon. Still, a free Infiniti is way better than the lifetime supply of underwear that Michael Jordan surely received from his deal with Hanes.
Gallery: 2018 Infiniti Q50
INFINITI and Stephen Curry announce global partnership
Hong Kong – INFINITI Motor Co. today announced a global partnership with NBA basketball star Stephen Curry to be its new global brand ambassador.
Stephen Curry is considered one of the greatest shooters in basketball history, helping lead the Golden State Warriors to an NBA Championship earlier this month. His outstanding achievements and personal ambition to be at the top of his profession embody the spirit of INFINITI's new brand positioning "Empower the Drive." The premium automotive manufacturer will feature Curry in upcoming global product and brand marketing communications campaigns.
"Stephen Curry's drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the INFINITI brand. Just like INFINITI, he never stops pushing himself. We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game," said Roland Krueger, Chairman and Global President, INFINITI Motor Company.
"INFINITI is a brand that I've known and admired because of its strong heritage of performance, design and groundbreaking technologies. I'm drawn to their brand values and passion for their craft and thrilled to be working with INFINITI to help tell stories of people who are driven to do more to realize their potential," said Curry.
Melissa Bell, INFINITI Head of Global Marketing, added: "We are very excited to partner with Steph. We both share a common mindset, passion and dedication, and I look forward to working with Steph to have him be part of the INFINITI family."
Stephen Curry has won two NBA Championships with the Golden State Warriors. He is a two-time NBA Most Valuable Player, four-time NBA All-Star and the NBA leading scorer in 2016. Curry was also named the Associated Press Male Athlete of the Year in 2016.
The first INFINITI campaign with Curry will help launch the new Q50 sports sedan this summer.