The former tuning studio is now becoming a standalone brand.

Last year Polestar announced it will use electrification to boost the power of different Volvo models, and now is set to become “a new separately-branded electrified global high performance car company.” To speed up the process of developing Polestar as a standalone brand, Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at the former tuning studio.

“Thomas heading up the Polestar organization shows our commitment to establishing a truly differentiated standalone brand within the Volvo Car Group,” Hakan Samuelsson, president and chief executive of Volvo Cars, commented.

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Ingenlath will be joined at Polestar by Jonathan Goodman, who will take the role of Chief Operating Officer, moving from his previous position as Senior Vice President Corporate Communication at Volvo Cars.

Having worked together in motorsport since 1996, Volvo and Polestar merged in July 2015, when the Swedish manufacturer acquired 100 percent of Polestar Performance. From now on, Polestar will offer Polestar-branded cars that no longer feature the logo of the Swedish marque. Also, under the Polestar Engineered brand, the division will sell optimization packages for Volvo models.

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In a press release, Polestar promises to “develop and build world beating electrified high performance cars.” The brand will benefit from “specific technological and engineering synergies with Volvo Cars,” leading to “significant economies of scale.”

“I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channeling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning,” Ingenlath declared.

More information is expected in the coming months when Polestar will make further announcements about its future products.

Source: Polestar

Volvo S60 Polestar

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Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation. 

In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years. 

“Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars. 

Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars. 

“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards” said Mr Samuelsson. 

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.” 

Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand. 

Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars. 

Mr Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.” 

Polestar will make further announcements about its products, industrialization and commercial plans in the autumn.