Dodge will build 3,000 Challenger Demons for the U.S. and 300 more for Canada.

Dodge dealers will begin accepting orders for the $86,090 (including gas guzzler tax and destination) 2018 Challenger SRT Demon on Wednesday, June 21, and deliveries will start in the fall. The company hopes to limit speculators’ ability to jack up the prices on the highly anticipated vehicle by instituting a unique ordering process for it. Examples of the muscle car that sell at or below MSRP get priority scheduling and receive a lower serial number. Conversely, “Demons sold at a price that exceeds MSRP will be produced after priority production is completed,” Dodge said in the press announcement.

Dodge Challenger SRT Demon


Dodge will limit the Challenger Demon to 3,000 units in the United States and 300 of them in Canada. Each one will come with a serial number showing its place in the production order. At the moment, the company will only pledge to build the muscle machine for a single model year. Do you think the company’s ordering process will keep speculators away from this highly sought-after, limited-edition vehicle?

More Dodge Demon News:

“We learned a lot when we launched the wildly popular SRT Hellcats,” Tim Kuniskis, Head of Passenger Car Brands at FCA North America, said in the release. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”

The Challenger Demon won’t be available from every Dodge dealer, though. In order to offer the muscle machine, a showroom must have sold more than one SRT Hellcat in the last 12 months. Even then, the shop only receives an allocation of Demons based on the site’s sales performance of the Charger, Challenger, and SRT Hellcat.

2018 Dodge Challenger SRT Demon


“We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer,” Kuniskis said in the announcement.

Folks lucky enough to get one of these supercharged muscle cars will also being able to take advantage of the Demon Concierge hotline and website. This service will let the automaker have direct communications for buyers and dealers for tracking their order.

Those lucky enough to get through this process successfully can have a seat behind the wheel of an amazing machine. The Challenger Demon packs a 6.2-liter supercharged V8 that makes 808 horsepower (602 kilowatts) and 717 pound-feet (972 Newton-meters) of torque on 91-octane gasoline. Filling the tank with race fuel bumps the output to 840 hp (626 kW) and 770 pound-feet (1,044 Nm) of torque. The ample power lets this muscle car pull harder than a Bugatti Veyron off the starting line.

2018 Dodge Challenger SRT Demon

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Dodge Announces U.S. Dealer Allocation Plan for 840-horsepower Dodge Challenger SRT Demon


Demon allocation process designed to build the Dodge brand halo; prioritizes orders that are at or below Manufacturer’s Suggested Retail Price (MSRP)

 

  • New Dodge Challenger SRT Demon starts at a U.S. Manufacturer’s Suggested Retail Price
    (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination); Demon
    crate unleashes full power for $1
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial
    numbers; Demons sold at a price that exceeds MSRP will be produced after priority production
    is completed
  • Dealers can only order as many Demons as they are allocated
  • New Demon Concierge hotline and website to provide direct communication for customers and
    dealers to track their order
  • U.S. dealers can start placing orders for the Demon on Wednesday, June 21
  • Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada)
    Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin
    this fall


June 20, 2017, Auburn Hills, Mich. - The limited-production, 840-horsepower Dodge Challenger SRT
Demon – the fastest quarter mile production car ever – is due to start arriving in dealerships this fall.
Today, Dodge is announcing just how it will allocate these rare beasts to its dealer body.


“We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of
Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. “We’ve taken that
information and created an allocation plan that is clear and concise, builds on Demon’s position as the
Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into
their garage and, ultimately, out on the drag strip.”


The Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified
by Guinness World Records, and it’s the world’s fastest quarter-mile production car with an elapsed
time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association
(NHRA). It also registers the highest g-force (1.8 g) ever recorded at launch in a production car.


“The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for –
performance capabilities that are second to none, iconic styling and a heritage built on pushing the
boundaries of what is possible at a price that is attainable,” Kuniskis added. “We know some dealers
may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as
a halo for both the brand and their dealership, to bring customers into their showrooms and see
everything we have to offer.”


The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy. Here is how
Demon will be allocated to dealers:

  • To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT
    Hellcat in the last 12 months
  • Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and
    Challenger sales performance
  • Dealers can only order as many Demons as they are allocated
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial
    numbers
  • Demons sold for a price that exceeds MSRP will be produced after priority production is
    completed


Dodge is also creating a new Demon Concierge hotline (800-998-1110) to provide direct
communication for customers and dealers. A new website will also allow them to track their orders at
www.dodge.com.


To qualify as a verified sold order, an acknowledgement document must be completed and signed by
the customer, the dealer and be notarized. The document must be received by the Demon Concierge
before the vehicle will be slated for production. This important document serves two purposes:

  • Provides a detailed list of safety considerations, technical specifications and features on the vehicle; and
  • Helps determine priority production based on customer-facing contract price


Dealers can start placing orders for the Demon on Wednesday, June 21. Production of limited-edition,
serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later
this summer; deliveries to Dodge//SRT dealers to begin this fall.


About Dodge and SRT Brands


The Dodge brand is America’s mainstream performance brand. With the purification of the brand and
consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers.
The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their
own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate
performance halo of the Dodge brand, together creating a complete and balanced performance brand
with one vision and one voice.


From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2017
models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew
of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, coldair
induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge
clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th
anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new
Challenger GT, Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT
Hellcat and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.
New for 2018, Dodge introduces the new 840-horsepower Dodge Challenger SRT Demon — the fastest
quarter-mile production car in the world and most powerful muscle car ever, as well as the 2018
Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV.


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