Future Lambos could sound even better.

Lamborghini has a lot on its plate right now as it’s just about ready to introduce its third production model joining the Huracan and Aventador. About 500 people are being hired to make that happen, while a paint plant generating an additional 200 jobs is already in the works and will be fully operational by the end of 2018. Moreover, the existing building in Sant’Agata Bolognese where the company is handling prototype and pre-series vehicle development has also been expanded to accommodate the SUV’s arrival.

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Part of the investment was also in a new acoustic test room where Lamborghini will optimize the soundtrack provided by its naturally aspirated V10 and V12 engines. It’s also the place where the biturbo 4.0-liter V8 engine set to power the Urus aka “Super SUV” will be tweaked to deliver an appealing exhaust note.

Lamborghini explains the sound “represents one of the most emotive experiences attached to the super sports car marque” and this new acoustic test room will facilitate “adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.”

The VW-owned niche automaker mentions the new facility will also support the acoustic adjustment of lightweight construction components and at the same time will be put to good use during the development of new drivetrains and concepts.

Lamborghini Urus Nurburgring Spy Photos
Lamborghini Urus Nurburgring Spy Photos

Lamborghini is gearing up to unveil the Urus in the months to come, possibly at the Frankfurt Motor Show in September or even earlier online. It’s scheduled to go on sale next year exclusively with the turbocharged engine, thus marking a premiere for the brand. In addition, 2019 will be the year when the high-performance SUV will get a plug-in hybrid powertrain, yet another first for the company.

Further down the line, a fourth model could join the lineup at some point in the next decade and CEO Stefano Domenicali has hinted it will take inspiration from the automaker’s prestigious past.

Source: Lamborghini

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Lamborghini acoustic test room

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AUTOMOBILI LAMBORGHINI EXPANDS PROTOTYPE AND PRE-SERIES VEHICLE DEVELOPMENT FACILITIES, AND OPENS NEW ACOUSTIC TEST ROOM

Sant’Agata Bolognese, 9 June 2017 – Automobili Lamborghini has significantly expanded its prototype and pre-series vehicle development areas, as part of the ongoing production facility growth in readiness for its Super SUV, the Urus.  The existing building has been extended from 5.000 m2 to 7.000 m2.
 
A new acoustic test room, part of the overall expansion, was officially inaugurated with the attendance of Stefano Domenicali, Chairman and Chief Executive Officer, and Maurizio Reggiani, Board Member for Research and Development of Automobili Lamborghini.
 
The sound of a Lamborghini represents one of the most emotive experiences attached to the super sports car marque. The acoustic test room, which has been realized according to the latest technical standards, allows adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.  
 
In line with Lamborghini’s continual quest for innovative solutions, the new facility also supports the acoustic adjustment of lightweight construction components, one of Lamborghini’s core competences. The new facility will additionally play an important role in the realization of future vehicle concepts and drive train systems.