The car is worth €23,070 (about $25,800).
People have been making money from YouTube for years and we’re pretty sure some of them had bought cars with the cash earned. That being said, Opel says Yuri Schuurkes is the first person in the world to buy a car with the money earned from the video-sharing website. He took part in an ongoing online campaign dubbed “Pay by View” allowing anyone to upload a recording in an attempt to generate enough views to win the six prizes up for grabs, with half of them being cars.
It’s not just any video, though. You can’t simply upload a clip with your cat dressed in a funny costume to look adorable while doing whatever cats do. All participants in the contest have to record videos about taking one of the Opel Online Editions for a test drive. Dressed up as Spiderman, Yuri Schuurkes managed to hit the necessary 922,800-view count to score a shiny new Astra five-door hatchback. At the moment of writing, his video — which was uploaded on May 7 — has racked up an impressive 1.2M views.
You too still have a shot at winning as Opel has other cars to hand out, albeit these are of a smaller value than the Astra’s €23,070 (about $25,800) handed over by Opel dealer Van Mossel OPC in Veghel, The Neetherlands. The campaign runs until the end of the month and people can win a Karl Rocks Online Edition by generating 589,900 views with their YouTube video or a three-door Corsa Online Edition after registering 739,600 views.
You won’t be needing hundreds of thousands of views to win an Opel-branded roof box as that needs 24,200 views, while an Adam kids’ car requires just 5,160 views. The most attainable prize is an iPad holder for merely 3,000 views.
You can check out Yuri Schuurkes’ Astra-winning video below.
Opel Astra bought with YouTube views
World Premiere: Yuri Schuurkes Buys Opel Astra with YouTube Views
- Pay by View: Innovative campaign launched in April delivers spectacular result
- Car of choice: Brand-new Opel Astra Online Edition valued at €23,070
Rüsselsheim/Breda. An absolute world first has been achieved at Opel dealer Van Mossel OPC in Veghel (Netherlands) with the purchase (and delivery) of the world's first car by means of YouTube views. Yuri Schuurkes' sensational video attracted more than a million views, enabling him to ‘buy’ a brand-new Opel Astra five-door Online Edition valued at €23,070.
Opel launched the unique ‘Pay by View’ campaign in April. Everyone who shoots a video of his or her test drive in one of the Opel Online Editions between April 24 and June 30, 2017 and posts it on YouTube can buy a brand-new Opel, if the video generates enough views. Never before has such a campaign been initiated by a manufacturer regardless of the industry.
Participant Yuri Schuurkes' YouTube video attracted more than one million views, which means he easily surpassed the minimum number of 922,800 views for a new Opel Astra five-door Online Edition. Schuurkes was handed the keys to his new car today, making him the first person to obtain one of the six selected products that can be purchased with views. Currently, participants still have the opportunity to purchase the following items with YouTube views: an Opel KARL ROCKS Online Edition (589,900 views), an Opel Corsa 3-door Online Edition (739,600 views), a little ADAM kids’ car (5,160 views), an Opel roof box (24,200 views) and an iPad holder (3,000 views).
The campaign runs until June 30, 2017 or until all products have been sold. The entire campaign, participation terms & conditions and a selection of the videos submitted, including the one by Yuri Schuurkes, can be found on the Pay by View campaign website.