Can’t afford an Aston Martin but really want to represent the manufacturer when you’re out and about? The automaker is partnering up with Italian shoemaker Hogan to produce a limited edition luxury sneaker. That’s right, a luxury sneaker. It’s imaginatively named the Aston Martin x Hogan, and when they become available later this month you’ll be able to choose between four distinct shades of tan, gray, darker gray, or black.
At this point you’re no doubt wondering what exactly constitutes a luxury sneaker. Being Aston Martin they probably have a built-in heating or cooling functions, right? Or perhaps they're equipped with powered sole supports that have multiple settings for normal or track use. Surely they’re at least outfitted with all-weather traction assist to help ensure you don’t slip while walking along the dock en route to the yacht.
Actually, the luxury sneakers have none of the above. What they do have, however, is leather paired with nylon mesh in a design that “reflects the elegance of the silhouette of an Aston Martin sports car.” The tongue of each shoe also has Aston Martin’s logo, and each pair is said to be manufactured to the high standards of both the automaker and the shoemaker.
So what we have here, then, is an Italian shoe featuring the logo of a high-end British automaker, wrapped up in the guise of a luxury sneaker that will be sold through both shoemaker and automaker outlets. If we’re honest, the shoes look nice enough and the design is based on Hogan’s popular Olympia sneaker, so it’s not as if this whole thing is coming completely out of left field. There is no mention of cost, but Olympias can range from $150 to $300 – pricey for a sneaker to be sure, but not what you might call insane. The big question is, how much will Aston Martin’s winged crest add to that price?
We should find out soon enough, as the shoes are expected to be available by the end of June. The run will be capped at 3,000 pairs, so if you want to be the owner of the world’s first luxury sneaker, you better act fast.
Source: Aston Martin
Gallery: Aston Martin Luxury Sneakers By Hogan
ASTON MARTIN AND HOGAN CREATE THE ULTIMATE LUXURY SNEAKER
11 June 2017, London: During London Fashion Week Men’s, Aston Martin and Hogan are announcing a new partnership that will see the two luxury brands collaborate on an exclusive ‘Aston Martin x Hogan’ limited edition luxury sneaker for the Autumn Winter 2017/18.
Available later this month, the exquisite ‘Aston Martin x Hogan’ luxury sneaker will be presented in four striking colour ways.
“Collaborating with brands that share our views on quality, style and elegance is important to us,” said Marek Reichman, EVP & Chief Creative Officer at Aston Martin. “Working with creative teams outside of the automotive industry helps to broaden our designers’ minds, and this is always a positive experience for both myself and my team at Gaydon. We take inspiration from all walks of life and our work with Hogan will help to shape and inspire many aspects of our future creations”.
Aston Martin’s modern and sophisticated aesthetic combines with Hogan’s beautiful Italian construction for this unique line of shoes. Based on an iconic Hogan design named ‘Olympia’, and offered in four seasonal colours, the palette is versatile yet striking. Leather is paired with nylon mesh to create a look that is as casual as it is smart, creating a contemporary urban feel.
The exclusive sneaker reflects the elegance of the silhouette of an Aston Martin sports car and includes detailing from Aston Martin’s artisan leather craft. Applied to the exterior of the shoe, layers of leather create a wave of beautiful colours and materials that are sewn with exquisite attention to detail.
The tongue of the sneaker is cut from Aston Martin’s classic kestrel tan leather with pinched seam detailing and feature the iconic Aston Martin wings. Each ‘Aston Martin x Hogan’ sneaker is crafted to the same high standards that are expected by customers of the luxury British marque’s sports cars and those of the Italian master of casual-luxury shoes.
“Hogan’s attention to detail and passion for beautiful products, and Aston Martin’s beautiful craftsmanship made this project a natural fit,” said Sergio Azzolari, General Manager from Hogan. “It was a pleasure for us to collaborate on a shoe that reflects the attention to detailing in Aston Martin sports cars.”
Limited to a run of 3,000 pairs, the ‘Aston Martin x Hogan’ exclusive collection will be available at Hogan flagship stores worldwide, on Hogan.com and at the Aston Martin Dover Street brand centre from the end of June.