Study finds Skoda Superb owners are the happiest.
Auto Express’ Driver Power study is out for 2017 and it shows money doesn’t necessarily buy happiness for car owners, at least not for the British people that took part in the survey. The 16th annual edition of U.K.’s biggest car satisfaction study has revealed the Skoda Superb — essentially a cheaper and bigger VW Passat — is the car which makes its owners the happiest, with an impressive satisfaction score of 93.4 percent.
To the surprise of many, the Superb is followed in the rankings by yet another Skoda, the now defunct Yeti with just about the same level of satisfaction among owners of the funky crossover: 93.3%. The only premium brand to make it into the top 5 was Lexus with the RX in third with a 93.1% rating, matching the Toyota RAV4’s score and surpassing the Kia cee’d (93%) in fifth spot.
While Skoda has claimed the first two place, the fancier and more expensive Volkswagen and Audi brands part of the same group surprisingly have models in the bottom five of the rankings, which includes a total of 75 cars. The most disappointing models were the VW up!, Audi A1, Citroën C4 Cactus, Ford Mondeo, and the Citroën C1 dead last.
Overall, British drivers are generally satisfied with the choices they’ve made as the average score stands at 89.5%. The study took into account responses from more than 70,000 new car owners and covered nine judging categories, such as reliability, running costs, comfort, and handling. While the average score was quite high, respondents would like their cars to have more luggage area, which isn’t all that surprising considering the Skoda Superb is absolutely massive and was first in the top. Owners also expressed their desire to have better fuel economy and a more efficient satellite navigation system.
Although the Superb claimed top spot, it’s far from being perfect. Indeed, about a fifth of owners have reported technical problems with the midsize car, particularly with its electrics. The situation is worse for some of the domestic models, such as the Jaguar XF with almost a third of customers saying their cars have had a problem in the last 12 months of ownership. It’s a similar story with the smaller XE sedan (26.7%) and with Land Rover’s Discovery Sport (25.3%) part of the same Tata Motors-owned conglomerate.
You can check out the full results at the source link below.
Source: Auto Express
MONEY DOESN’T BUY HAPPINESS FOR CAR OWNERS, AS CONSUMERS VOTE FOR BUDGET BRANDS OVER EXPENSIVE MARQUES IN SURVEY.
Drivers expecting to get a quality experience when spending thousands more on a prestige car are in for a shock – buyers of models from budget brands are happier with their cars, according to a new survey.
Results published today from Driver Power, Britain’s biggest survey of motorists, has revealed that the Skoda Superb is the car which makes its owners happiest, with a remarkable 93.4% satisfaction score. The manufacturer’s Yeti takes second place with a 93.3% score.
Meanwhile, the bottom two places in the list of 75 cars are taken by cars from Volkswagen and Audi which are thought of as quality brands.
Another top scoring model was the C’eed from Kia, another low-cost marque, which made fifth place. Lexus was the only ‘prestige’ brand in the top five of the survey, which is published in Auto Express.
There’s bad news for British marques too – the Jaguar XF takes the unwanted crown for the most faults in the survey, with almost a third of owners (30.9%) saying their car has had an issue in the first 12 months of ownership. The firm’s XE was the next worst with 26.7% while Land Rover fared poorly too with the Discovery Sport with 25.3% of owners experiencing problems.
Now in its 16th year, Driver Power is the largest car satisfaction study in the UK. For the New Car Survey, respondents with new cars (less than 12 months old) were asked to rate them in 31 different areas. It is one of seven sections in the overall Driver Power assessment program, which has already received more than 70,000 consumer responses for 2017.
“Some people still have a negative opinion of brands like Skoda and Kia, but the results of Driver Power prove that this is really outdated” said Steve Fowler, editor-in-chief of Auto Express.
He continued: “Skoda drivers are almost evangelical about their cars, the dealers and the whole ownership experience. It may seem odd that models from Skoda’s parent company VW and Audi scored so much lower in the survey but when customers pay for a quality experience and don’t get it, they’re bound to feel let down.”
The overall rating percentage is an average of scores across nine judging categories including comfort, handling, running costs and reliability. British drivers are generally quite happy with their new cars with an average score of 89.5%. Although satisfaction scores are high, owners across the board said they would vote for better fuel economy, improvements to the built-in satellite navigation, and more space for luggage.
Full results of the Driver Power 2017 survey are available in Auto Express magazine on sale now, and at autoexpress.co.uk/driverpower
- Skoda Superb – 93.4%
- Skoda Yeti – 93.3%
- Lexus RX – 93.1%
- Toyota RAV4 – 93.1%
- Kia C’eed – 93.0%
- Volkswagen up! – 85.5%
- Audi A1 – 86.5%
- Citroen C4 Cactus – 86.6%
- Ford Mondeo – 86.8%
- Citroen C1 – 87.0%