Compared to pre-Dieselgate figures, VW sales are still way off.

While most auto manufacturers are facing a hefty decline in sales through the first five month of 2017, Volkswagen of America posted a healthy 4.3 percent sales increase for May as compared to the same time last year. According to Automotive News, part of that bump is due to the company selling still-new 2015 diesel models that have received the manufacturers fix for emissions compliance. Also contributing to the sales growth is the manufacturer’s new three-row Atlas crossover, which found 1,610 buyers during its first month of sales in May.

 

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The news sounds encouraging for the embattled manufacturer that has now endured nearly two years of the Dieselgate scandal. It’s true that sales appear to be picking up, however it’s not quite that simple. If we revisit May 2016 – when Volkswagen was positively reeling from the emission-cheating fallout – we see the manufacturer sold 28,779 vehicles that month compared to 30,014 for this year. That’s a modest step up for sure, but what were sales like before buyers started dropping VW like crazy?

For that we step back another year to 2015 – before Dieselgate was on the news feed of every auto-based outlet in the world –  and find that May sales totaled 34,758, versus 30,014 for this year.

That means Volkswagen’s May 2017 sales are up 4 percent from last year, but they’re actually down a whopping 12 percent compared to pre-Dieselgate activity. That's a far greater overall drop than other manufacturers have experienced so far through 2017, but to be fair, we also dug up 2015 sales figures for a few other automakers and did some comparing. Yes, we found an overall drop in sales between now and then, but the average decline was only around around 4 percent.

In other words, Volkswagen still has a very long, difficult climb ahead if the manufacturer hopes to reclaim its pre-scandal glory.

Source: Automotive News, Volkswagen

2018 Volkswagen Atlas: Second Drive

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VOLKSWAGEN OF AMERICA REPORTS MAY 2017 SALES RESULTS

 

  • May sales totaled 30,014 units, an increase of 4.3 percent over May 2016
  • Sales of all-new Atlas totaled 1,610 units

Herndon, VA — (June 1, 2017) Volkswagen of America, Inc. (VWoA) today reported sales of 30,014 units delivered in May 2017, a 4.3 percent increase over May 2016. With 133,861 units delivered year-to-date in 2017, the company is reporting an increase of 6.9 percent in year-over-year sales.

May 2017 also marks the start of sales for the all-new, Chattanooga, Tenn. built Atlas. Deliveries of the vehicle, which began mid-month, totaled 1,610 units.

May News Highlights

PRESS RELEASE: VOLKSWAGEN LAUNCHES “AMERICA” AD CAMPAIGN TO PROMOTE THE ALL-NEW ATLAS
PRESS RELEASE: 2018 VOLKSWAGEN TIGUAN DEBUTS NEW 2.0-LITER TSI® ENGINE
PRESS RELEASE: VOLKSWAGEN RETURNS AS THE AUTOMOTIVE SPONSOR OF FOOD NETWORK STAR
NEWSROOM:       TANNER FOUST AND VOLKSWAGEN VISIT SECOND GRADE CLASS

May 2017 Sales

 

May 17

May 16

Yr/Yr% change

May 17  YTD

May 16 YTD

Yr/Yr% change

Golf

            1,281

             1,013

26.5%

            5,872

            5,059

16.1%

GTI

            1,734

             1,735

-0.1%

            9,041

            8,820

2.5%

Golf R

               282

                433

-34.9%

            2,110

            2,284

-7.6%

e-Golf

               381

                269

41.6%

            1,655

            1,207

37.1%

Golf SportWagen

            3,525

             1,025

243.9%

          13,689

            4,346

215.0%

Total Golf Family

                 7,203

                  4,475

61.0%

               32,367

              21,716

49.0%

Jetta Sedan

          11,535

           10,943

5.4%

          45,496

          49,659

-8.4%

Jetta SportWagen      
(now Golf SportWagen)

                 N/A

                    2

-100.0%

                 N/A

                   3

-100.0%

Total Jetta

               11,535

                10,945

5.4%

               45,496

              49,662

-8.4%

Beetle Coupe

            1,005

                587

71.2%

            4,101

            3,070

33.6%

Beetle Convertible

               824

                591

39.4%

            3,133

            2,598

20.6%

Total Beetle

                 1,829

                  1,178

55.3%

                 7,234

                5,668

27.6%

Eos*

                   1

                    6

-83.3%

                   1

               387

-99.7%

Passat

            5,455

             7,129

-23.5%

          29,870

          26,821

11.4%

CC

               109

                292

-62.7%

               821

            1,513

-45.7%

Tiguan

            2,068

             4,394

-52.9%

          15,218

          17,490

-13.0%

Touareg

               204

                360

-43.3%

            1,244

            1,948

-36.1%

Atlas

            1,610

N/A  

          N/A

            1,610

N/A

          N/A

TOTAL

               30,014

                28,779

4.29%

            133,861

            125,205

6.91%

*Eos production ended in July 2015