These are technically teaser images, but once you fiddle with the light, the entire design is revealed.
Following a painstakingly long teaser campaign with no less than 12 videos, Hyundai announced earlier in the week that it will finally unveil the Kona on June 12. To ease the wait, yet another teaser has been published, but this time around we’re dealing with two images. What’s surprising about them is the fact that with minimal Photoshop skills, anyone can reveal the crossover’s exterior in full.
The images are showing the Kona in the same bright orange shade we saw at the end of last month when the crossover was spotted without any sort of camouflage while participating in a photo shoot. Just as funky as a Nissan Juke, Hyundai’s rival adopts a double headlight arrangement and the “Cascading” grille first seen on the new i30.
Typical for a crossover, it comes with lots of black plastic body cladding noticeable on the wheel arches and on the lower sections of both bumpers. There’s more of it on the side skirts along with a glossy black finish for the roof (including rear spoiler) and the side mirror caps. The rear end mimics the front fascia’s double lights and boasts a pair of sleek upper clusters similar to those installed on the i20.
Besides publishing these two teaser images, Hyundai has also announced the Kona will be its first car to feature a head-up display. An eight-inch image will be projected into the driver’s line of sight and is going to have a luminance of 10,000 candela per square meter, which according to the company is unmatched in this segment.
Following its debut in less than two weeks, the Hyundai Kona will be launched this summer and will eventually be joined by a similar model from its partner Kia. Reportedly called Stonic, the B-segment crossover will have a more conventional design and might be unveiled before the year’s end.
2018 Hyundai Kona teaser images (original and modified)
KONA by Hyundai: a true SUV with a progressive character
- The All-New KONA features a progressive appearance and latest technologies
- A Hyundai first is the new head-up display with class-leading luminance, supporting safe driving by projecting information directly into the driver’s line of sight
- The KONA is an important milestone in Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021
The KONA continues Hyundai’s new design identity, and offers a progressive character and latest technologies to create a unique proposition in the sub-compact SUV segment.
The All-New KONA’s silhouette emphasises the voluminous, aggressive body styling featuring sleek and sharp shapes. Its strong and confident visual presence is characterised by its wide stance and the twin headlamp design. The KONA also features the Cascading Grille, Hyundai’s new family identity.
Besides its progressive design, the All-New KONA offers the latest technology, making premium features more accessible for a convenient and safe driving experience. A new feature - and a Hyundai first - is the head-up display which projects key driving information directly into the driver’s line of sight. The eight-inch projected image with a class-leading luminance of 10,000 candela per square metre guarantees daytime visibility and supports safe driving.
Further information about the All-New Hyundai KONA will be released in the near future, with the official unveiling scheduled for the summer of 2017.