It collects information about the car that can be sent to BMW and third-party companies.
In our modern 21st century world, data is far more valuable than gold. BMW knows this, and has launched its CarData service to customers in Germany – the first step in a gradual rollout to other markets. In short, CarData will collect various bits of information such as miles driven, average fuel economy, and other event-based data such as automated service calls. Items like lateral acceleration, throttle position, and speed aren’t mentioned specifically, but it’s a safe bet those numbers are cataloged as well.
BMW cites lower insurance premiums as a potential benefit of the service, provided of course you elect to share the data with the insurance company. Faster service appointments are also mentioned, since dealerships can essentially “see” vehicle problems and order parts in advance. In the future, the data could be used to personalize infotainment systems, or provide other user-friendly services.
Data collected from the car is encrypted and transmitted to secure BMW servers, where it’s disseminated to various parties and CarData service providers solely upon the consent of the owner. If that sounds a bit too big-brothery to you, BMW is adamant about transparency and permissions with regards to the data. The company says owners have complete control over the data and how its used, and can easily grant or deny specific access at a “click of the mouse.”
Furthermore, BMW assures CarData users that its systems are secure from hacking by avoiding third-party access to the vehicle. Only BMW servers will connect with the car so in theory everything should be fine, unless BMW servers get hacked. The system does conform to the European Union General Data Protection Regulation in the works for 2018.
To enable CarData, customers must have a BMW with a built-in SIM card, which the manufacturer estimates to be approximately 8.5 million vehicles. Once customers register in the ConnectedDrive portal, BMW CarData is offered at no additional cost.
2017 BMW M760Li xDrive
BMW Group launches BMW CarData: new and innovative services for customers, safely and transparently
Customised services: new options for providers +++ High data security: no vehicle access for third parties +++ Full control: Customer decides data release for each service +++ High transparency: Customer can request CarData archive at any time +++
Munich. The BMW Group continues to expand its ground-breaking premium services and, with BMW CarData, is enabling customised service options for BMW drivers based on data from the vehicle.
At the event “Mobility of Tomorrow”, an initiative of the German Association of the Automotive Industry on 30 May in Berlin, Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group, explained: “BMW CarData will take the connectivity of our vehicles to a new dimension. Our BMW ConnectedDrive customers will be able to take advantage of new, innovative and customised third-party services in a quick and easy manner. Protecting vehicle data is part of our understanding of premium in the highly-connected vehicle. This is what customers expect from us. In this way, we are allowing customers to decide what happens with their data. This is precisely the philosophy behind BMW CarData.”
BMW CarData offers many benefits for customers: Drivers can save money with individualised insurance premiums, based, for example, on actual mileage. Or enjoy faster service appointments, because, thanks to ideal preparation, the necessary part has been ordered in advance. But it is also easy to imagine totally new services in the future, such as personalised infotainment options. A BMW with a built-in SIM card is needed to use BMW CarData. Around 8.5 million BMW vehicles currently meet this requirement. Once customers have registered their BMW in the ConnectedDrive portal, they are also able to use BMW CarData at no additional cost.
BMW CarData works as follows: The vehicle generates data, including condition data, like mileage; usage-based data, such as average fuel consumption; and event data, like an automated service call. Some of this data is transmitted exclusively, in encrypted form, as so-called telematics data via the permanently installed SIM card to secure BMW servers. From there, with the consent of the customer, service providers can access the encrypted data needed for certain services. Data security is always top priority. Third-party access to the vehicle, which greatly increases the risk of hacking, is avoided. Peter Schwarzenbauer: “For customers, CarData means security, transparency and control over data from your own car, combined with the many benefits of customised services.”
BMW CarData allows customers to manage how their telematics data is shared with service providers very simply. All it takes to release data, deny access or withdraw previous consent is a click of the mouse: The customer alone decides whether or not a company receives their data. In this way, customers always maintain control. The BMW Group is the first automotive company to introduce this service, which already conforms to the EU General Data Protection Regulation planned for 2018. The highest level of transparency is guaranteed and customers can request a CarData report of the data released or a CarData archive via the ConnectedDrive portal at any time. The archive contains a detailed list of the telematics data stored in connection with the vehicle and a glossary explaining key terms.
Service providers, such as garages, insurance companies and fleet managers, can register with BMW CarData. If customers want to use a specific service and actively consent to the release of their telematics data, the requesting companies receive the data they need for the service in encrypted form via BMW’s secure backend. This information provides the basis for customised, data-based and innovative service options – from infotainment to smart home functionality – enabling a broad range of value-added services for customers. BMW CarData will be launched in Germany on 30 May 2017 and then gradually rolled out in other markets.