The Ford Fiesta has finally returned to the United States in the form of 100 European-spec models that will be loaned out to contest winners in an effort to build hype for the car’s US launch scheduled for early next year.
The Ford Fiesta has finally returned to the United States in the form of 100 European-spec models that will be loaned out to contest winners in an effort to build hype for the car's US launch scheduled for early next year.
Ford kicked off the "Fiesta Movement" contest several months ago in order gather applications from potential trendsetters who would tell their friends about the new Fiesta through social media sites such as Facebook, Flickr and YouTube. Although only 100 lucky individuals will be selected to win a Fiesta for six months, Ford has already received more than 3,300 applications and over 580,000 application video views on YouTube.
Aimed at people born between 1979 and 1985, the Fiesta Movement will attempt to grab the attention of a younger generation of drivers who are more technologically inclined and less likely to have already developed a brand loyalty. According to Ford's Group Vice President of Marketing and Communications, Jim Farley, "The Fiesta Movement is all about introducing a new kind of small car to a new generation of buyers."
Built at Ford's Cologne Assembly Plant in Germany, the cars feature keyless entry with push-button start, a cap less fuel-filler system, and 16" or 17" wheels.