This year the brand celebrates its 70th anniversary.
This year Ferrari is celebrating its 70th anniversary – what better time to expand its official museum. The exhibition spaces were extended with a new wing that stretches out on more than 600 square meters for a total of 4,100 square meters. The structure is connected to the main building by means of a continuous glass facade, and a new museum itinerary. Additionally, a new 300-square meter multifunctional space was opened, a space which can host up to 250 people for events, conventions and, educational activities.
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What’s probably the most important, two new exhibitions were unveiled by President and CEO of Ferrari Sergio Marchionne, Vice President Piero Ferrari, Director of the London Design Museum Deyan Sudjic, and Mayor of Maranello city Massimiliano Morini.
The first one is called the “Under the Skin” and focuses on the automaker’s innovations, and displays a series of exceptional cars beginning with the 125 S, the marque's first car. Also, several technical drawings from the historical archive of the Prancing Horse and different engine designs are exhibited.
As for the second one, it is called the “Infinite Red” and celebrates the 70th birthday of the brand with some of the most exclusive track and road Ferraris ever produced. Among them are the 500 F2, F2004, and the F2008 Formula 1 cars, as well as 250 GT Berlinetta Tdf, 250 GT Berlinetta SWB, and the 250 GTO. The more recent history of Ferrari is represented by a number of limited special series such as the F50, the Enzo, and the LaFerrari. Oh, and the non-homologated FXX K version for exclusive use on track is also there.
Gallery: LaFerrari stars in latest Ferrari Museum exhibition in Maranello
The “Under the Skin” exhibition will remain in the museum until November 2017, while the “Infinite Red” will be in Maranello until the end of this year.
Gallery: Expanded Ferrari Museum in Maranello
Modena, 25 May 2017 - The Ferrari Museum of Maranello today opens its new exhibition spaces and two exhibitions - "Under the Skin" and "Infinite Red" - in the presence of President and CEO of Ferrari Sergio Marchionne, Vice President Piero Ferrari, Director of the London Design Museum Deyan Sudjic and Mayor of Maranello Massimiliano Morini.
The Ferrari Museums enjoyed a record year in 2016 with more than 478,000 visitors, of whom 344,000 came to Maranello. So also in order to cope with a growing public, the Museum's spaces have been extended by more than 600 square metres to a total of 4,100 square metres, creating a new wing that connects to the existing structure by means of a great continuous glass facade, and a new museum itinerary. In addition, a multifunctional space of about 300 square metres has been built, which can host up to 250 people for events, conventions and educational activities. The refreshments area and the Ferrari Store are also completely new.
Two new exhibitions, "Under the Skin" and "Infinite Red", celebrate Ferrari on its 70th anniversary. The former recalls the founder and the evolution of the company's innovation and style, while the latter covers the company's history through its models.
"Under the Skin"
The "Under the Skin" exhibition, created in partnership with the London Design Museum, recounts the creative and engineering development of Ferrari down the years through a series of exceptional cars beginning with the 125 S, the marque's first car. Some technical drawings from the historical archive of the Prancing Horse and the engines on display reveal the design process of cars of all eras, casting an unprecedented eye over the engineering work hidden behind their exterior beauty. Design models and the Wind Gallery also show the evolution of styles and technologies down the years, recalling how Enzo Ferrari was at the forefront of experimenting with new scientific techniques. A parallel exhibition itinerary strongly linked to the first one reminds us of the main biographical stages, the work and the competitive spirit that has made Ferrari famous worldwide. The exhibition will move to the London Design Museum from November.
This exhibition celebrates the 70-year history of the Prancing Horse with some of Maranello's most exclusive creations for track and road. The Formula One cars on display have a long series of victories to their name: from the 500 F2, with which Alberto Ascari won for Ferrari the first world drivers' title in 1952, to the F2004, the Ferrari that won the most GPs in history (15, like the F2002) and concluded Michael Schumacher's epic run of world titles, and finally the F2008, which won the World Constructors' Championship. Among the GT cars, visitors can admire various models from the 250 family, such as the 250 GT Berlinetta "Tdf", which dominated races in the second half of the 1950s, its evolution the 250 GT Berlinetta SWB and the 250 GTO, a collectors' favourite. Then down to the present, the exhibition features a number of limited special series such as the F50, the Enzo and the latest, the LaFerrari, also present in the non-homologated FXX K version for exclusive use on track.
The exhibition "Under the Skin" will remain at Maranello until November 2017, while "Infinite Red" is open until the end of the year. The Ferrari Museum is open every day from 9:30 am to 7 pm (from November to March it closes at 6 pm).
The “Under the Skin” exhibition is in collaboration with Design Museum of London.
Exhibition Curators: Gemma Curtin, Andrew Nahum
Exhibition Design: Studio Urquiola
Graphic Design: Pentagram
A special thanks to Giovanni Perfetti, Lorenzo Ramaciotti, Ronald Stern.
The "Infinite Red" exhibition is curated by Ferrari.
Installation, graphics and multimedia: Benedetto Camerana (Camerana & Partners), CWS Digital Solutions, Instant Creativity.