It’s said to be the most exclusive Rolls-Royce in the world.
Rolls-Royce Motor Cars of London has commissioned a vehicle unlike any other. A completely unique, one-of-one Rolls dubbed the Dawn Mayfair Edition celebrates 85 years of expertise from the H.R. Owen’s dealer group, and comes with a unique set of design cues inside and out.
The term "pretty as a penny" can be used appropriately to describe this one-off Rolls. The Dawn's defining design feature comes in the form of a bespoke cooper dashboard, the first of its kind on any Rolls-Royce vehicle. The custom dash is embroidered with special tread plates that read: "Special Commission - Mayfair Edition One of One."
To match its unique copper dash, the exterior has been finished in a custom Berwick Bronze paint scheme that is said to add "a special sense of occasion." That same custom copper finish was added to the speakers, onto the Arctic White seat bullets, and on other details throughout the cabin.
Gallery: Rolls-Royce Dawn Wayfair Edition
The car was designed entirely by the Rolls-Royce Motor Cars London staff, drawing inspiration from high-end horology – the study and measurement of time – working together with the design studio at Rolls-Royce headquarters in Goodwood, West Sussex, U.K. Rolls-Royce Brand Director, Claus Andersen, had this to say about the exclusive build:
"Our clients value exclusivity very highly indeed, and this 1-of-1 Dawn Mayfair Edition has that overwhelming exclusive appeal. The success of the Berkeley Square showroom has put us in a position to be able to offer such a stunning car, and we’re excited to find its very lucky owner."
The dealer group neglected to include pricing in the details of this one-of-a-kind Dawn, but if you have to ask...
Leading luxury dealer group H.R. Owen has commissioned one of the most exclusive Rolls-Royce models ever made, the Dawn Mayfair Edition.
The completely unique drophead coupe is a 1 of 1 car that celebrates H.R. Owen’s 85 years of expertise in creating uniquely desirable motor cars, featuring a number of one-off touches only available on this Rolls-Royce to add to its exclusivity.
Among the bespoke features is the world’s first copper dashboard on a Dawn, as well as embroidered treadplates that read: “Special Commission – Mayfair Edition One of One”.
The Berwick Bronze colour scheme adds a special sense of occasion, while there’s more unique copper on the audio speakers and on the Arctic White seat bullets.
Rolls-Royce Motor Cars London staff designed the car – drawing inspiration from the world of high-end horology – and brought their ideas to life in the design studio at the company’s headquarters in Goodwood, West Sussex.
Rolls-Royce Motor Cars London is the brand’s flagship dealership and a mainstay of the Mayfair area in the heart of Berkeley Square; H.R. Owen’s association with Rolls-Royce dates back to 1932, yet it enjoyed its most successful ever year in 2016.
Its exceptional result was driven by sustainable growth across all aspects of the business and Britain’s entrepreneurs continuing to turn to Rolls-Royce as the ultimate symbol of attainment.
The Dawn Mayfair Edition captures everything that’s made the H.R. Owen dealer so successful: exquisite levels of attention to detail, the finest bespoke features throughout and an unrivalled air of class.
Claus Andersen, Brand Director of Rolls-Royce, said: “We are delighted to welcome this ultra-rare car to Rolls-Royce Motor Cars London, appropriately on an anniversary year for the dealership. Our clients value exclusivity very highly indeed, and this 1 of 1 Dawn Mayfair Edition has that overwhelming exclusive appeal. The success of the Berkeley Square showroom has put us in a position to be able to offer such a stunning car, and we’re excited to find its very lucky owner.”