Brady will also work with the automaker to curate the selections for his ultimate Vanquish S.
Aston Martin is teaming up with NFL superstar Tom Brady in a rather bizarre partnership. The New England Patriots’ quarterback will work with the British brand on a “content series” called Category of One that will premiere later in the year.
According to the firm, Brady will work with Aston Martin Chief Creative Officer Marek Reichman on a series that “will explore their affinity for The Love of Beautiful.” The general theme of the content will be portraying what Brady sees as beautiful in life, including in sports.
Brady will also create his dream version of the 2018 Aston Martin Vanquish S, and the company will document his choices as part of this series. The automaker will then unveil Brady’s ideal model this summer.
Aston Martin is currently in the early stages of what could be a brand renaissance. The new DB11 is just the beginning of a product onslaught that aims to add a new vehicle to the lineup every year through 2022. Spy shots already show the company working on a droptop version of the grand tourer, and the Vantage replacement is also under development.
The company’s next big step will be opening a new factory in Wales that will initially build the DBX, Aston Martin’s first crossover. Later, the site will also build new products for the Lagonda range of ultra-luxury models.
In around 2020, the Aston Martin will also reportedly add a V12-powered mid-engine supercar to its lineup. Details about the vehicle remain sketchy, but it might take some cues from the upcoming Valkyrie hypercar, which is limited to just 175 units.
Source: Aston Martin