Jaguar is rolling out an all-new marketing campaign for its upcoming XF Sportbrake, and it should be a grand slam for tennis fans everywhere, excuse the pun. Leading up to tennis’ most prestigious event, Wimbledon, Jaguar drove its new XF Sportbrake prototype to the world’s most remote tennis court. And it did so in style.
The new XF was wrapped in a full tennis ball motif from top to bottom. The neon yellow wagon made its way from Jaguar headquarters in Coventry, to the Bunabhainneadar Tennis Court in the Isle of Harris with fan Susan MacCormick in the passenger seat, and brand ambassador Tim Henman behind the wheel.
Gallery: Jaguar XF Sportbrake Wimbledon
"The Bunabhainneadar Tennis Court looks unreal, so I can see why Andy doubted Susan’s original message," said Henman. "We’ve proven that it really does exist now and the road to the court was the perfect place to try out the new XF Sportbrake as it mixes amazing scenery with some challenging corners. I can’t wait to drive the car again – perhaps a bit closer to home."
Though it may be a bit eye searing in this particular getup, worry not, it won’t be an option on the XF Sportbrake when it goes on sale later in the year. Jaguar has already confirmed that the wagon will make its way to the U.S. as well as Europe.
The new Jag will compete directly with cars like the Volvo V90 and Mercedes E-Class Estate when it does go on sale. No word on pricing just yet, but expect the Sportbrake to demand a premium over the sedan, which starts at $47,775 MSRP in the entry-level trim.
Jaguar has teamed up with former British tennis number one, Tim Henman to help one Scottish tennis fan answer a question from the world’s number one tennis player, Andy Murray aided by the new XF Sportbrake.
When Susan MacCormick, from Edinburgh, tweeted Andy Murray suggesting the remote Bunabhainneadar Tennis Court on the Scottish island of North Harris feature on the ATP World Tour, she didn’t expect to get a reply. But the tennis ace and Jaguar brand ambassador couldn’t believe his eyes and responded by asking: ‘Is that even real?’
With Andy just weeks away from beginning the defence of his Wimbledon title, Jaguar arranged for Tim Henman to collect Susan in a specially camouflaged prototype and travel to the stunning location to prove its existence.
The new XF Sportbrake will be the most dynamic premium estate car in the world when it debuts on 14 June, combining traditional Jaguar design and agility with a spacious and practical interior.
“The Bunabhainneadar Tennis Court looks unreal, so I can see why Andy doubted Susan’s original message. We’ve proven that it really does exist now and the road to the court was the perfect place to try out the new XF Sportbrake as it mixes amazing scenery with some challenging corners. I can’t wait to drive the car again – perhaps a bit closer to home.”
Former British tennis number one and Jaguar brand ambassador Tim Henman
Tim even had time for a quick match with up-and-coming junior tennis player Logan Urquhart, 13, from Nairn, who was being put through his paces by coach Mike Martin at the idyllic Bunabhainneadar Tennis Court. The trio are now lifelong members of the Outer Hebrides Tennis Club and free to use the remote facilities whenever they like, while Susan will get to meet the world tennis number one later this summer at the world premiere of the new XF Sportbrake.
The XF Sportbrake premium estate will join the award-winning XF sports saloon in the Jaguar line-up and its dynamic silhouette has already been sketched on the grass of centre court at the All England Lawn Tennis Club. Jaguar is official car partner for The Championships at Wimbledon 2017, which runs from Monday 3 July to Sunday 16 July.