Mitsubishi is switching focus to crossovers, and the Lancer is among the brand's weakest selling products in the U.S.
Production for the Mitsubishi Lancer will end in August, and the company will say goodbye by introducing the new Limited Edition trim level. Rather than sitting at the top of the lineup as a fond farewell to the model, instead the company places the Limited Edition just a rung above the base ES grade.
"The Lancer has a long-standing tradition of providing consumers unparalleled value at an attractive price, so it was only fitting we pay tribute to the sedan with a Limited Edition trim offering," Don Swearingen, chief operating officer of Mitsubishi Motors North America, said in the model’s announcement.
Revised trim on the upper grille, fenders, and door mirrors distinguish the new model on the outside, and there's a black roof. The sedan rides on black 16-inch wheels.
Inside, all Limited Edition models have black fabric upholstery with a smattering of red stitching, like on the steering wheel, armrest, door trim, and elsewhere. The 6.5-inch infotainment system with Apple CarPlay and Android Auto also features a gloss black surround. Aluminum pedals covers provide a slightly sporty look, and there’s a standard sunroof.
The powertrain is identical to the base ES model. The Lancer Limited Edition uses a 2.0-liter four-cylinder with 148 horsepower (110 kilowatts) and 145 pound-feet (197 Newton-meters) of torque, and the engines routes to the wheels through a CVT.
The Lancer Limited Edition will go on sale at Mitsubishi dealers later in May for $20,660 after $865 destination.
While there are renderings that optimistically imagine a new generation of Lancer, there’s no successor on the way. The company is now putting its focus on building crossovers, and the decision makes sense. Other than just six units of the i-MiEV, the Lancer is Mitsubishi’s slowest selling product from January through April 2017. The sedan’s 6,053 deliveries were less than half as many as the Outlander’s volume of 12,305 vehicles.
MITSUBISHI MOTORS INTRODUCES 2017 LANCER LIMITED EDITION MODEL /
Limited Edition trim level offers updated styling and advanced technology for $19,795
CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) today announced a Limited Edition trim level for the 2017 Mitsubishi Lancer. Positioned directly above the ES base model, the Lancer Limited Edition offers customers a unique trim package that encompasses technology and styling at an affordable, competitive price.
The Limited Edition variant features bold new black painted exterior finishes on its 16" wheels, roof, upper front grille garnish, fender garnish and door mirrors. A Limited Edition badge and sunroof also round-out the new trim level's design elements. While the Limited Edition trim is available in all Lancer exterior colors, the interior receives a custom design with black fabric and red stitching on the steering wheel, shift knob, brake lever, arm rest and door trim exclusive to the LE trim. Other interior features include aluminum pedals, black headliner and pillars, gloss black finishing and a 6.5" Display Audio System (DAS) with Smartphone Link for Apple CarPlay™ and Android Auto™.
"The Lancer has a long-standing tradition of providing consumers unparalleled value at an attractive price, so it was only fitting we pay tribute to the sedan with a Limited Edition trim offering," said Don Swearingen, executive vice president and chief operating officer, MMNA. "With the addition of updated styling and advanced technology features, the Limited Edition Lancer is set to appeal to consumers who prioritize aesthetics and enjoy a connected car experience."
The Lancer Limited Edition will be in dealerships later this month with a MSRP of $19,795 and available through the end of the model year.
For more information on the 2017 Mitsubishi Lancer Limited Edition, please visit media.mitsubishicars.com.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. 2017 marks the 100th year of Mitsubishi producing cars. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
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