Features five contactless payment points people can tap to donate money to fight cancer.
Hyundai has found a clever way to raise awareness in the fight against cancer by creating a one-of-a-kind Ioniq EV “Contactless Car” giving people the opportunity to donate money to the Stand Up To Cancer. Launched in 2012, it’s a U.K. nationwide fundraising campaign organized by Cancer Research UK in collaboration with Channel 4. So far it has raised more than £38 million (about $49M) to support over 40 clinical trials and projects.
Should you want to contribute, the all-electric Ioniq has been fitted with five embedded contactless payment points on the body to give people the opportunity to donate £5 ($6.5) or £10 ($13) to Stand Up To Cancer. Hyundai mentions the unique EV will react after every donation by automatically generating audio, visual or electronic signs.
Gone are the front and rear conventional license plates as instead Hyundai has installed LED digital totalizers that will automatically update after every donation. An in-car photo booth has been added as well and donors will be encouraged to use it after donating money. Printed photos will then be glued onto the car’s body and ultimately Hyundai hopes the Ioniq Electric will be covered by a mosaic containing images depicting everyone that has contributed to the battle against cancer.
The car’s launch event is scheduled to take place on May 22st at the King’s Cross station in London and after that the bespoke Ioniq EV will embark upon a national tour. Between May and November, Hyundai will have the vehicle on display at various events as well as its dealerships across U.K. to boost exposure as much as possible in a bid to raise more money for the noble cause. The company’s local division points out it will encourage its employees as well as customers to donate money to Stand Up To Cancer.
Gallery: Hyundai Ioniq EV Contactless
HYUNDAI MOTOR UK TO LAUNCH WORLD FIRST CONTACTLESS CAR FOR STAND UP TO CANCER
- Hyundai Motor UK is supporting Stand Up To Cancer with a world-first fundraising initiative
- A zero-emission Hyundai IONIQ Electric vehicle is being converted into a ‘Contactless Car’ – giving members of the public a new, quick and convenient way to donate to charity
- The IONIQ will have five embedded contactless payment points where people can TAP TO GIVE™ £5 or £10 to Stand Up To Cancer. The bespoke car will react to every donation through audio, visual or electronic movement
- Contactless Car to also feature an in-car photo booth which will instantly print photographs that can be stuck onto the IONIQ’s exterior – gradually, the car will be covered in a photographic mosaic showing the faces of those who’ve united and stood up to cancer
- Launch event at King’s Cross station on May 22 where Contactless Car will be revealed. Followed by a roadshow where the car will appear at events and Hyundai dealerships throughout the UK between May – November 2017
- The contactless IONIQ supports Hyundai Motor UK’s mission to help Stand Up To Cancer raise vital funds for revolutionary life-saving research
High Wycombe, 28th April 2017 – Hyundai Motor UK is kicking off its partnership with Stand Up To Cancer by creating a fundraising world-first: a Contactless Car. Using a zero-emission IONIQ Electric vehicle, this one-of-a-kind car will allow people to donate to the charity with just a tap of their credit or debit cards*.
Featuring five contactless donation points, the bespoke IONIQ will provide a quick, convenient and unique way for the public to TAP TO GIVE™ in order to make a secure donation to Stand Up To Cancer. The money raised by the Contactless Car will be used to fund ‘translational research’ which helps to turn breakthroughs in the lab into revolutionary treatments for cancer. Each donation of either £5 or £10 will trigger the innovative car to thank people for their generosity with an audio or visual cue, or an electronic movement. The IONIQ’s number plates will also become a digital totaliser which will increase every time someone donates.
The Contactless Car follows on from a successful trial carried out by Cancer Research UK as part of the 2016 Stand Up To Cancer campaign, which equipped cash bucket collectors with technology that allowed them to take contactless payments. Supporter feedback from this trial was overwhelmingly positive, with 25% of income being generated from contactless donations.
Working with specialist technology and fabrication partners, the Contactless Car will be custom -made using Ardunio micro-controllers and Raspberry Pi micro-computers to ensure that the car reacts instantaneously to each and every contactless donation. The contactless readers will be embedded seamlessly into the panels of the IONIQ vehicle and will be adapted to co-ordinate with the bespoke LED totaliser that will be built into the front and rear numberplates.
Hyundai UK will be encouraging employees, customers and the general public to all unite and help #DriveTheRebellion by raising money for life-saving research with this world-first fundraising project. 980 people are diagnosed with cancer every day in the UK – one every two minutes – but through crucial funding, scientists can continue to make breakthroughs and today’s discoveries will be turned into tomorrow’s cancer treatments.
Members of the public will be able to see the Contactless Car for the first time at a launch event on 22 May 2017 inside King’s Cross station, London. Following its launch, it will be driven across the UK appearing at a number of Hyundai and Stand Up To Cancer events between May and November 2017. At these events, donors will be encouraged to join the rebellion by using the in-car photo booth. Users will be able to stick their photograph to the car’s exterior and eventually, the Contactless Car will be completely covered in a mosaic of images showing everyone who’s stood up to cancer by donating vital funds.
Tony Whitehorn, President and CEO of Hyundai UK said: “We are extremely proud to be supporting Cancer Research UK this year as an official partner of Stand Up To Cancer, and we’re helping in the way that we know best - with innovation. Cancer doesn’t discriminate; one in two people born after 1960 will be diagnosed with the disease at some point in their lifetime. But our world-first Contactless Car will be designed to make joining the rebellion against cancer as easy, convenient, and as engaging as possible. I hope that people will come together, with their cards at the ready, and give generously to such an important cause that will save lives across the UK.”
Rachel Carr, Head of Stand Up To Cancer, said: “We’re always looking for new ways to engage and excite supporters and Hyundai has come up trumps with the creation of the world’s first Contactless Car. It’s an exciting partnership that brings a fun and simple way of donating to the masses. We’re hoping people across the UK will be impressed and inspired by the vehicle and will choose to tap and donate to support Stand Up To Cancer’s work to bring kinder and better treatments to patients, faster.”
Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4. Launched in the UK in 2012, Stand Up To Cancer has raised more than £38 million to date, supporting over 40 clinical trials and projects.