The aesthetics package from Prior Design Debuted at Top Marques Monaco.

We don’t see many tuners adding touches to Teslas, never mind the Model S. Chalk it up to the all-electric nature of the beast – it’s tough to tweak tidbits like exhaust systems or engine parameters when such things don’t exist, and performance enhancements are generally part of the tuner package. There’s still the aesthetics, however, and we’re very happy Prior Design stepped in with their take on the Model S, because it looks fabulous.

Starting with a Model S P100D, the folks at Prior Design swap in a new front bumper that incorporates a spoiler lip. This certainly livens up the face while adding some subtle aggression, a theme which is continued at the rear with a new valence that includes a diffuser. The requisite spoiler crowns the backside, which according to Prior Design works with the diffuser to help reduce lift at speed. Considering blistering straight-line acceleration is Tesla’s claim-to-fame with the Model S, we’re not sure buyers are that interested in downforce at higher speeds, but hey, it all looks cool.

Tesla Model S by Prior Design
Tesla Model S by Prior Design

Deeper side sills available in either Duraflex or carbon fiber connect the updated front and rear clips. An H&R electronic lowering module provides a slight drop in stance, while a set of 21-inch PD5 alloy wheels with 245/30-series tires in front and 295/25-series tires in the rear fill the wheel wells. Inside, Prior Design adds Nappa leather, Alcantra upholstery, and carbon fiber inserts to remind drivers they're not piloting a normal Tesla.

Overall, the package offers a subtle-yet-noticeable edge to the Model S. It’s so easy for such kits to go too far in the shock-and-awe department, but Prior Design seems to have found a delectable balance that preserves the inherent elegance in the Model S design, yet hints at the car’s hypercar-worthy straight-line performance.

Source: Prior Design


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Gallery: Tesla Model S by Prior Design

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PRIOR-DESIGN Tesla Model S P100D shines in Monaco


Tesla, the innovative American company founded by visionary Elon Musk, has revolutionised the electric car world. By offering a dynamic looking machine with good performance and a respectable eco-image, along with a radically different business model for retailing it, Tesla turned the electric car into a cool lifestyle object that also attracts tuners and petrol heads!


Taking up the challenge to make the sleek Tesla S P100D look even more attractive, tuning specialist PRIOR-DESIGN recently launched their aerodynamic styling kit for this car as the highlight of their first time participation at Top Marques Monaco.


Billed as most exclusive supercar and lifestyle show in the world, Top Marques Monaco is a compact but popular event with a backdrop of super yachts and lavish properties owned by ultra high net worth individuals.


The PRIOR-DESIGN conversion gives the P100D a sportier and more dynamic appearance to match its sensational performance. Able to catapult itself to 100 km/h in just 2.4 sec, yet eke out a range of around 620 km on a single charge, the Tesla S has turned the electric car world on its head.


A new front bumper, incorporating a spoiler lip, gives the car a more aggressive face, while at the rear, the new valence with diffuser and rear spoiler deliver a more purposeful look and help to reduce lift at speed. Deeper side sills complete the aerodynamic kit, which is offered in either Duraflex or carbon-fibre.


To fill out the cars wheel arches, PRIOR-DESIGN used their dynamic looking ten-spoke PD5 forged alloy wheels in 9.0 and 10.5x21-inch sizes front and rear respectively, and shod with 245/30 ZR21 and 295/25 ZR21 Michelin Pilot Super Sport tyres. Finished in metallic dark grey, this wheel/tyre combination stands out in stark contrast with the cars white paint. Finally, an H&R electronic lowering module helps the handling and gives the car a lower more muscular stance.


To add a finishing touch to the interior PRIOR-DESIGN gave the Model S P100D sumptuous Nappa leather and Alcantara upholstery, set off with carbon-fibre trim inserts.