VW released a new Volkswagen Beetle convertible in hot pink to celebrate the 50th anniversary of Barbie. Heidi Klum was on hand for the introduction.
First the Fiat 500 now the Volkswagen Beetle. VW of America rolled out an all-pink Volkswagen Beetle cabrio to help Mattel celebrate the 50th anniversary of the Barbie doll.
Supermodel Heidi Klum was part of the celebration, which took place at the real-life Malibu Dream House in Malibu, California.
The car was customized by ABD Racing Werks, with Katzkin Leather & Interiors and FoamMolders also working on the cabrio. Inside, the car features a white leather interior, with quilted pink leather door liners, seat inserts, and arm rests. Floor mats used were hand stitched as well. Interior body panels are the same color as the exterior. These parts also match several bits of plastic found under the hood, like the engine cover and dipstick handled. In the trunk is a motorized vanity, covered in rhinestones and mirrors.
"Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today," said VW marketing GM Laura Soave.