Missed opportunity. Ford should have used the Galaxy MPV instead...
Ford’s smallest SUV will go on sale in United States early 2018, but you’ll be able to check it out beginning May 5th in Marvel Studios’ new “Guardians of the Galaxy Vol. 2” movie. In addition, the CUV will be featured in a special edition comic book limited to 500 printed examples and it’s going to be available as well digitally for a short period of time.
You’ll be happy to hear the Blue Oval company is giving away a shiny new 2018 EcoSport and you can win it by participating in the “Be the Guardian of Your Galaxy” sweepstakes at www.marvel.com/ecosport. Other prizes up for grabs include tickets to a hometown screening of the movie, “plenty of swag,” and one of the 150 bespoke illustrations created by a Marvel artist showing off the fan envisioned as a galactic hero.
As for the EcoSport itself, it made its debut in American guise at last year’s Los Angeles Auto Show and represents the first Indian-built Ford sold in U.S. As a side note, the Euro-spec version of the little SUV won’t be imported from the world’s second most populous country as instead Ford will make it in Craiova, Romania, just a few miles from where I live. At the former Daewoo plant, the company is also putting together the slow-selling B-Max MPV.
In U.S. flavor, the 2018 EcoSport is going to be offered in both front- and all-wheel-drive versions and with a choice of two engines: a three-cylinder, 1.0-liter turbocharged EcoBoost and a larger four-cylinder 2.0-liter. Both of them are going to be hooked up to a six-speed automatic. If you want the grippy AWD setup, you’ll have to fork out more money for the bigger engine and one of the more expensive SES or Titanium trim levels.
Pricing isn’t out just yet, but it will obviously undercut the $23,750 Escape, so look for somewhere in the region of $20,000.
Gallery: Ford EcoSport: LA 2016
ALL-NEW FORD ECOSPORT ROCKETS INTO MARVEL STUDIOS' 'GUARDIANS OF THE GALAXY VOL. 2'
- Fun: All-new Ford EcoSport to appear in Marvel Studios’ “Guardians of the Galaxy Vol. 2,” in theaters May 5; EcoSport and Groot will be seen together in a TV commercial calling for customers to “Be the Guardian of Your Galaxy,” and in an exclusive digital comic with a limited print run of 500 copies highlighting the vehicle’s fun, capable and connected features
- Capable: Equipped with either the award-winning, 1.0-liter three-cylinder turbocharged EcoBoost® or 2.0-liter four-cylinder, EcoSport provides customers the freedom and versatility they need to set off on earthly adventures
- Connected: EcoSport’s connected features make it easy to stay in touch with all forms of intelligent life, with available SYNC® 3, floating 8-inch touch screen and Wi-Fi hotspot
DEARBORN, Mich., April 11, 2017 – You don’t have to be Groot to go small and live big. Ford’s all-new EcoSport – the fun, capable and connected compact SUV – brings personality to the big screen as the official vehicle of Marvel Studios’ “Guardians of the Galaxy Vol. 2.”
“EcoSport is our smallest SUV, designed for active customers who need a compact, connected vehicle that enables richer experiences with family and friends,” said Chantel Lenard, executive director, Ford U.S. marketing. “Teaming up with Marvel is a perfect way to share how EcoSport turns every drive into a chance to live big, enabling our Earth-bound customers to experience as many adventures as ‘Guardians of the Galaxy’ offers.”
EcoSport joins Ford’s best-selling SUV lineup. Packed with personality, customers can choose either the award-winning, 1.0-liter three-cylinder turbocharged EcoBoost® or 2.0-liter four-cylinder engine. SYNC® 3, a floating 8-inch touch screen and Wi-Fi hotspot are available, as well as SYNC Connect. The technology gives FordPass®members remote access to their EcoSport from their mobile device – including the ability to start, lock, unlock and locate it from almost anywhere on Earth.
The personalization possibilities of EcoSport are brought to life through interactive elements of Ford’s collaboration with Marvel. In addition to 10 color choices, seven standard ambient lighting options and four trim offerings, EcoSport will give fans a new way to show off their inner Super Hero with a special Guardian Builder tool featuring more than 200 visual character elements from which to build and share their creations by visiting Marvel.com/EcoSport.
Fans can continue the experience by entering the “Be the Guardian of Your Galaxy” sweepstakes at www.marvel.com/ecosport. Entrants get a chance to win a Ford EcoSport, a hometown screening of the movie, one of 150 custom illustrations by a Marvel artist depicting the fan as a galactic hero, and plenty of swag.
Ford EcoSport, Groot, Star-Lord, Gamora, Drax and Rocket will also appear in a limited 500 print run comic book that will also be published digitally online for a short period.
EcoSport goes on sale in early 2018. Catch Ford’s all-new compact SUV in Marvel Studios’ “Guardians of the Galaxy Vol. 2,” in theaters May 5.