It seems Volkswagen is keen to mend fences with U.S. customers over the whole Dieselgate saga. The manufacturer hopes to woo car buyers back to its dealerships by offering a six-year, 72,000-mile bumper-to-bumper warranty for the Tiguan and new-for-2018 Atlas seven-seat SUV. Moreover, the warranty will be transferrable to new owners in the event of a sale – something other manufacturers don’t typically offer, at least with regards to full coverage. The warranty includes powertrain coverage that applies to the engine, transmission, and Volkswagen’s 4Motion all-wheel drive system.
“We specifically designed and built the all-new Atlas and Tiguan for American customers. This warranty further addresses the needs of American buyers head-on,” said Hinrich J. Woebcken, President and Chief Executive Officer of Volkswagen Group of America, in a press release announcing the warranty. “We’re confident in the reliability and workmanship of these SUVs, and we want our customers to be confident in their purchase. We believe this warranty will lead to reduced cost of ownership for Volkswagen owners.”
Kia and Hyundai do offer longer limited powertrain warranties for 10 years or 100,000 miles, but the warranty is not transferrable beyond the original owner. While sounding well in practice, most new car buyers sell or trade-in vehicles for newer models long before such warranties expire. By offering a transferrable warranty, Volkswagen is clearly hoping to capture both new and used shoppers.
The manufacturer could certainly use the help. Overall sales for Volkswagen in the U.S. were down 7.6 percent compared to 2015. The popular Tiguan was a bright spot with over 43,000 units delivered last year, marking the best-ever sales year for the compact crossover. Now that the full-size Atlas is in the mix, Volkswagen is betting heavily on the pair of people movers to help bring not just profitability, but confidence back to the brand.
Gallery: 2018 Volkswagen Atlas
VOLKSWAGEN LAUNCHES AMERICA’S BEST SUV BUMPER-TO-BUMPER TRANSFERABLE WARRANTY ON 2018 VOLKSWAGEN ATLAS AND TIGUAN
-Six-year/72,000-mile “bumper-to-bumper” New Vehicle Limited Warranty
beats all peers
-Transferable warranty means peace of mind for new and used buyers
-Demonstrates Volkswagen’s commitment to best-in-class value
NEW YORK (April 11, 2017) — When the all-new 2018 Volkswagen Atlas and 2018 Volkswagen Tiguan arrive
in dealerships over the next few months, they will carry the best transferable bumper-to-bumper warranty
among SUVs in America: Volkswagen is offering a six-year or 72,000-mile (whichever occurs first) New Vehicle
Limited Warranty, with coverage that’s transferable beyond the first owner.
“We specifically designed and built the all-new Atlas and Tiguan for American customers. This warranty
further addresses the needs of American buyers head-on,” said Hinrich J. Woebcken, President and Chief
Executive Officer of Volkswagen Group of America. “We’re confident in the reliability and workmanship of
these SUVs, and we want our customers to be confident in their purchase. We believe this warranty will lead
to reduced cost of ownership for Volkswagen owners.”
The 2018 Atlas and 2018 Tiguan’s six-year/72,000-mile New Vehicle Limited Warranty includes powertrain
coverage for their engines, transmissions and optional 4Motion® all-wheel-drive system. Major competitors to
the Atlas—Ford Explorer, Honda Pilot, Toyota Highlander and Nissan Pathfinder among them—offer a three-year/
36,000 mile basic warranty and a five-year/60,000 mile powertrain warranty. Major competitors to the
Tiguan also offer a three-year/36,000 mile basic warranty with a five-year or 60,000-mile powertrain
warranty—such as Ford Escape, Honda CR-V, and Toyota RAV4.
Not only is the Volkswagen SUV bumper-to-bumper warranty longer than most of its competitors, but all of
its elements can be transferred to subsequent owner up to 6 years or 72,000 miles, whichever occurs first.
While Hyundai and Kia offer a five-year/60,000 mile basic warranty and a higher time and mileage limit on
their powertrain limited warranties, if the car is sold to a second owner, the powertrain limited warranty is not
transferable beyond five years or 60,000 miles from the date it was first sold new.