Take your dog on the road in comfort, safety, and style.
Got a cuddly dog that you want to bring along in your Nissan Rogue? Sure, you can just toss fido in the cargo area and drive carefully. But some animal-loving Nissan employees decided to go on step further, developing the Rogue Dogue (yep, that’s the name) concept that will debut at the New York Auto Show. The car was built by Dennis McCarthy, the car coordinator for the Fast & Furious movies – but there's no nitrous in this creation.
The concept car started life as a 2017 Nissan Rogue SL with the Platinum Reserve package, meaning quilted-leather inserts and tan leather seats. To that Nissan added a special pet partition behind the second-row seats, as well as extra padding and a removable dog bed in the cargo area. The trunk floor is raised to accommodate storage of a slide-out ramp, there’s a slide-out dog shower, heated air vents to avoid that wet dog smell from infiltrating your crossover, a doggie first aid kit, various attachment points to secure your pet to the vehicle safely, a poop-bad dispenser, and spill-resistant water and food dispensers that fold down from the side of the cargo area. There’s even a “dog hammock” that drapes over the second-row seats.
Those all seem like pretty sensible additions for anyone regularly carting their four-legged companion along for the ride. What’s perhaps less expected is a video system to produce social media-ready clips of your pooch. Cameras are mounted in the side-view mirrors, “to capture dog’s road trip experiences.”
According to a survey of 401 dog owners commissioned by Nissan, three-quarters of respondents said they would specifically pick one vehicle over another if it meant finding more dog-friendly features. Other automakers have picked up on that scent before: Witness the Nissan X-Trail 4Dogs revealed in February or the canine-friendly Honda Element concept shown in 2009.
For now, the Rogue Dogue is a concept, so you won’t find it at your Nissan dealership no matter how well you sit, stay, or shake.
2017 Nissan Rogue Dogue concept
The results are in – dog owners agree that their four-footed
friends should be as safe and comfortable in a vehicle as their two-footed fellow passengers. Dog
owners also rate clip-in harnesses and non-spill water dispensers as the most appealing dogfriendly
accessories in a dog friendly vehicles.
The new Nissan “Rogue Dogue” project vehicle takes those ideas to heart – and adds a pack more
– just in time for the one-off project’s debut at the 2017 New York International Auto Show.
“For all of the dog lovers at Nissan, the Rogue Dogue is so much fun – the equivalent, I guess you
could say, of riding with your head out the window if you were a dog,” said Michael Bunce, vice
president, Product Planning, Nissan North America, Inc. “Of course, we also take pets’ safety very
seriously, which is why the Rogue Dogue includes secure leash fastening attachments in the 2nd
row and rear cargo area – along with numerous other features designed to make family travel with
dogs more enjoyable for everyone.”
The long list of Rogue Dogue modifications installed in the project vehicle include:
- Secured, removable custom dog bed in the rear cargo area
- Built-in (fold-down) non-spill water dispenser
- Built-in (fold-down) non-spill dog food dispenser
- Slide-away dog ramp for easy access to rear compartment for small or elderly dogs
- 360-degree (hoop and hose) dog shower with 10 gallon pressurized water reserve
- Integrated dog drying system with compressed heated air dryer and outside hose
- Heated air vents for rear cargo bed area
- Easy-to-clean custom interior materials
- Modified 2nd row/cargo area pass-through passageway
- Removable pet partition with Rogue Dogue logo between the 2nd row and cargo area
nd row dog hammock (clips around front and rear headrests)
- Raised rear floor in rear compartment housing utility drawer and dog ramp; drawer faces
covered in custom easy-clean upholstery
- Side wall mounted poop bag dispenser
- Rear facing passive side view mirror cameras (video sent to hard drive) to capture dog’s
road trip experiences – head out the window, interaction between dog and other drivers –
for later viewing
- Dog first aid kit
- Harness clips mounted in rear compartment
- Rogue Dogue logo key fob
In the survey of dog owners, the top three most appealing dog friendly features were found to be a
clip-in harness hook (81 percent), a non-spill water dispenser (74 percent) and a slide away dog
ramp (55 percent).
“Everything that we built into the Rogue Dogue project are actually very possible to add to a
production Rogue, though you do compromise the available rear cargo area slightly for the ramp,
storage compartments and the food and water dispensers,” said Dennis McCarthy, owner, Vehicle
Effects, Sun Valley, Calif. “But really, next to your family, your dog is your most important cargo,
so why not?”
Bunce added: “More than 75 percent of dog owners in the survey said that having optional features
specifically designed for their dog’s safety and comfort would impact their decision on which vehicle
to purchase. So potentially, every dog might have its day – and their custom-equipped Nissan
The Rogue Dogue is based on a 2017 Rogue SL with the Platinum Reserve Interior Package,
featuring premium tan leather-appointed seats with special quilted leather inserts.