Looking at yourself in the mirror while blow drying your hair has a similar effect.

For its second annual “4x4 Day” event on April 4, Jeep launched a Snapchat Lens that let anyone see how being behind the wheel of an open Wrangler could ruin their hairdo. The firm’s message was “Jeep Hair, Don’t Care.” You can also check out the windblown look in the video above.

The Snapchat Lens was only widely available on April 4, but you might not have missed out. Jeep will be publishing a QR code on its various social media platforms multiple times through October that will let people experience the effect again. 

According to Adweek, Jeep used geofilters on Snapchat on 4x4 Day last year that applied graphics of mud tracks onto photos.

Early April is always a big time for the off-road-oriented because the month coincides with the Easter Jeep Safari outing, which celebrates its 51st running on April 8. At the same time, the automaker generally unveils several special concepts that celebrate the brand’s heritage and sometimes point towards its future. This year the one-offs included modernizing a 1993 Grand Cherokee and building a sand-dune-climbing Wrangler.

The next major part of Jeep’s April celebration will come at the New York Auto Show where the automaker will debut a version of the Jeep Grand Cherokee with the 6.2-liter supercharged Hellcat V8. Trademark filings suggest the company might call this high-performance model the Trackhawk, which fits well with the existing Trailhawk trims in the brand’s lineup. 

Spy shots already show the Hellcat-powered Grand Cherokee with very little camouflage. It features a completely different front end that includes an extra intake in the front end. 

There’s still a lingering question about the supercharged engine’s output, though. It’s possible that the extra strain on the all-wheel-drive components could force Jeep’s engineers to cut back from the 707 horsepower (527 kilowatts) available from the mill in the Challenger and Charger. Any tweaks should still keep the supercharged powertrain’s performance numbers higher than the 475 hp (354 kW) and 470 pound-feet (637 Newton-meters) of torque available from the existing 6.4-liter V8 in the Grand Cherokee SRT.

Source: Jeep, AdWeek

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