Buyers can also leave some chrome off the Limited trim of the 2500 and 3500 in favor of body-color parts.

Ram arrives at the 2017 Houston Auto Show with updates for its pickups that should appeal to meat eaters and the style conscious. 

Delmonico Red is a new no-cost color choice for the Ram 1500 Rebel, and customers can start getting the blood-tinged shade in May. The tone takes its name from a well-known 19th century restaurant in New York and the cut of steak that the place is famous for inventing. The deep crimson tint is reminiscent of the color at the center of a medium-well hunk of beef. Depending on the angle that light hits the truck, the hue can look bright red or take on a burgundy hue.

Buyers can choose to have Delmonico Red cover the whole truck or get it with a two-tone appearance that adds black lower panels. The Rebel Black optional package would also affix dark components for the wheels and front skid plate.

Ram 1500 Rebel Delmonico Red

Inside, the Ram Rebel in Delmonico Red comes standard with black upholstery and gray accent stitching. The cabin also includes dark anodized trim for the doors, center console, instrument panel, and gauge cluster rings.

Ram is also using the Houston show as an opportunity for unveiling new styling options for the range-topping Limited trim of the 1500, 2500, and 3500 pickups. People who prefer a more understated appearance can choose to have the same color as the rest of the body for the R-A-M lettering across the tailgate and for the side steps. Currently, these parts are only available in bright chrome.

The Limited trim starts at $54,270 on the 1500, $59,170 on the 2500, and $60,270 on the 3500. The new body color options add $195 each for the tailgate and running boards, and buyers can start getting these less flashy additions starting in May.

Body-color running boards are also now available on the Ram 1500 Night model. The addition lets this truck’s black trim pair with more monochromatic elements on the body. 

More Ram Colors:

Source: Ram

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