At the Detroit Auto Show back in January, Volkswagen announced the 2018 Atlas would begin from somewhere in the region of $30,000, and now VoA has confirmed the seven-seat SUV’s starting price. $30,500 MSRP will get you the entry-level Atlas S with the 2.0-liter TSI engine and a front-wheel-drive layout, but keep in mind it won’t be available right away.
Even the base model has a generous array of standard equipment, including LED headlights with LED daytime running lights, rearview camera, stainless steel roof rails, and 18-inch alloy wheels. On the inside, buyers are going to be rewarded with a 6.5-inch infotainment system packing Android Auto, Apple CarPlay, and MirrorLink integration, along with Bluetooth and USB connectivity. It also comes with cruise control and an audio system with six speakers.
If you would rather fork out more money for a beefier engine, the 3.6-liter V6 for the base version begins at $31,900 for the FWD model and from $33,700 with the 4Motion AWD setup. Unlike the four-cylinder model, the V6 models are going to be available right away.
Up next is the limited-run V6-only Atlas S Launch from $33,500 with FWD and from $35,300 with AWD. It builds upon the S version and adds a panoramic sunroof, eight-inch touchscreen, footwell lighting, garage door opener, and SiriusXM satellite radio.
Moving up the range, the Atlas SE costs $33,590 with the smaller engine, $34,990 with the V6 FWD, and $36,790 in the V6 AWD specification. It brings along additional niceties such as automatic headlights, heated mirrors, automatic wipers, keyless access (with push button start), and a leather-wrapped steering wheel. Moreover, this version has fog lights, heated front seats, 10-way power driver seat, rear sunshades, eight-inch touchscreen, three extra USB ports, eight speakers, SiriusXM, and Blind Spot Monitor with Traffic Alert.
Next is the Atlas SE with Technology beginning from $35,690. Should you want the V6, that’ll be $37,090 or $38,890 once you tick on the AWD box. It features all of the SE’s goodies, plus Adaptive Cruise Control, Lane Departure Warning, Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist), remote start, power liftgate, three-zone climate control, and an auto-dimming rearview mirror.
The higher-end Atlas SEL will set you back at least $39,160, but you can upgrade to the V6 FWD model from $40,890 or the V6 AWD beginning from $42,690. It starts off as an SE with Technology and brings a panoramic sunroof, Easy Open liftgate, 8-way passenger seat, memory driver’s seat and mirrors, power outlet for the second row, front & rear Park Distance Control, plus a tow hitch on the V6 models.
The flagship VW Atlas SEL Premium can only be had with AWD and the V6 from $48,490. Buyers will be able to enjoy the 12.3-inch digital instrument cluster, 20-inch alloys, LED taillights, power-folding mirrors, puddle lights, leather upholstery, ventilated front seats, heated rear seats, navigation, heated steering wheel, automatic high beam, ambient lighting, 12-speaker Fender sound system, Area View camera, and a parking steering assistant.
There are also some optional packages available, such as the $625 captain’s chairs replacing the second-row bench to turn the Atlas into a six seater. It will be available later on only on the SE, SE with Technology, SEL and SEL Premium models.
There’s also the sporty R-Line trim (late availability) introduced in Detroit and set to cost $1,960 on the SE and SEL versions.
If you’re a fan of black wheels, a 20-inch set will cost $995 on the SEL trim and $235 on the SEL Premium.
As a reminder, the turbocharged 2.0-liter TSI is rated at 235 horsepower and 258 lb-ft of torque whereas the naturally aspirated 3.6-liter V6 churns 276 hp and 266 lb-ft. Both are linked to an eight-speed automatic gearbox, but only the six-cylinder can be blessed with AWD.
Considering the $30,500 starting price, the 2018 Atlas is about $19,000 cheaper than the more upmarket Touareg. Looking at the three most important rivals according to VW, the Ford Explorer begins from $31,660, the Toyota Highlander from $30,630, and the Honda Pilot from $30,595.
The MQB-based VW Atlas has been in production since late last year at the Chattanooga factory and will begin to reach dealerships next month.
Gallery: 2018 Volkswagen Atlas
VOLKSWAGEN ANNOUNCES PRICING OF CHATTANOOGA-BUILT 2018 ATLAS, STARTING AT $30,500
The thoughtfully-designed Atlas packs a great value, offering generous space, sophisticated driving dynamics and a host of available driver assistance and technology features
- Pricing starts at $30,500 for the four-cylinder turbocharged 2.0L TSI® S FWD model (late availability)
- Five trim levels, priced for the heart of the competitive SUV market
- Two engine options: four-cylinder TSI® turbo or the available powerful VR6®, both with eight-speed automatic transmissions
- Optional 4Motion® all-wheel-drive system on V6 models
- Comfortable seating for up to seven adults, with innovative access system for the third row
- Available interior features include innovative Volkswagen Digital Cockpit instrumentation
- Only vehicle in its class to offer Automatic Post-Collision Braking System
HERNDON, VA (April 3, 2017) — Volkswagen of America, Inc., today announced pricing of the all-new, seven-passenger 2018 Atlas. With a starting Manufacturer Suggested Retail Price (MSRP) of $30,500 for the four-cylinder turbo 2.0L TSI® S FWD model (late availability), and $31,900 for the 3.6-liter V6 S FWD model, the Chattanooga-built SUV is loaded with standard equipment and available technology features. For maximum utility and comfort, the Atlas offers a spacious interior, with innovative access to the third row.
Based on the award-winning Modular Transverse Matrix (MQB) architecture, the Atlas is also fun-to-drive, a signature of Volkswagen vehicles. Atlas models will be available with two engine options, both with an eight-speed automatic transmission: the four-cylinder turbocharged and direct-injection 2.0-liter TSI engine, which produces 235 horsepower and 258 lb-ft of torque (achieved using premium fuel), and the 3.6-liter VR6® engine, which makes 276-horsepower and 266 lb-ft of torque. An optional 4Motion® all-wheel-drive system is available on VR6 models.
The 2018 Atlas is scheduled to arrive in dealerships in May, and will be available in five trim levels to meet the diverse needs and tastes of U.S. customers.
MODEL LINE UP
Atlas S (Late availability)
The Atlas TSI S starts at $30,500 and features a standard four-cylinder turbocharged 2.0L TSI engine. Standard exterior features include 18-inch aluminum-alloy wheels; stainless-steel roof rails; LED headlights with LED Daytime Running Lights (DRL); and a rearview camera. Inside, standard equipment includes a 6.5-inch Composition Color touchscreen infotainment system with Bluetooth® connectivity for compatible devices, USB port, Car-Net® App-Connect for compatible devices, enabling seamless integration with the three major smartphone platforms—Apple CarPlay™, Android Auto™ and MirrorLink®; 6 speakers; cruise control; and privacy glass. A 3.6-liter V6 S FWD model is available for $31,900. A 3.6-liter V6 S AWD model is available for $33,700.
Atlas S Launch (Limited availability)
Available at launch, and only with the 3.6-liter VR6 engine, the Atlas S Launch model is available as a frontwheel-drive model for $33,500, and with all-wheel drive for $35,300. This model adds the following features to the S trim offerings: panoramic sunroof; Homelink® garage door opener; footwell lighting; 8.0-inch Composition Media touchscreen infotainment system; and SiriusXM® Satellite Radio with a three-month trial subscription.
Starting at $33,590, the Atlas SE builds off of the S trim. Features include heated door mirrors; automatic headlights; rain-sensing windshield wipers; Blind Spot Monitor w/Rear Traffic Alert; foglights; KESSY® keyless access w/push-button start; multi-function leather-wrapped steering wheel; V-Tex leatherette seating surface; heated front seats; rear sunshades; and 10-way power driver seats. The SE trim also features the 8.0-inch Composition Media touchscreen infotainment system with SiriusXM® Satellite Radio; 8 speakers; and 3 additional USB ports. A 3.6-liter V6 SE FWD model is available for $34,990. A 3.6-liter V6 S AWD model is available for $36,790.
Atlas SE with Technology
The Atlas SE with Technology model starts at $35,690, and includes a slate of modern convenience and advanced connectivity and driver assistance features, including: Adaptive Cruise Control (ACC); Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane if the driver takes his or her hands off the wheel for a defined period of time, or the vehicle crosses a lane marking without use of a turn signal; power liftgate; remote start; Climatronic® 3-zone automatic air conditioning; and an autodimming rearview mirror. A 3.6-liter V6 SE with Technology FWD model is available for $37,090. A 3.6-liter V6 SE with Technology AWD model is available for $38,890.
The Atlas SEL builds on the specifications of the SE with Technology model. For a starting price of $39,160, customers can enjoy even more upscale features: a panoramic sunroof; Easy Open liftgate; 8-way power passenger seat; memory function for driver’s seat and exterior mirrors; front and rear Park Distance Control and a convenient 115v power outlet in the second row (rear of the center console). VR6 models are equipped with a factory-installed tow hitch. A 3.6-liter V6 SEL FWD model is available for $40,890. A 3.6-liter V6 SEL AWD model is available for $42,690.
Atlas SEL Premium
Available only with 4Motion AWD system and 3.6-liter VR6 engine, the Atlas SEL Premium starts at $48,490. This top-of-the-line model increases the luxury quotient with: the sophisticated 12.3-inch Volkswagen Digital Cockpit, allowing drivers to reconfigure how they view vehicle information; 20-inch aluminum-alloy wheels; navigation; LED taillights; power-folding door mirrors; door mirrors with puddle lights; leather seating surfaces; ventilated front seats; heated rear seats; heated steering wheel; automatic High Beam Control (Light Assist); and ambient lighting. The Atlas SEL Premium also adds the following driver assistance and infotainment features: Parking Steering Assistant (Park Assist); Area View camera; and the Fender® Premium Audio System, with a 12-channel, 480-watt amplifier and 12 speakers.
Captain’s Chairs. Replacing a second-row bench seat, for a total seating capacity of six, Captain’s Chairs will be available in the SE, SE w/ Technology, SEL and SEL Premium models for $625. (Late availability)
R-Line. A performance-inspired R-Line package will be available on Atlas SE and SEL trims for $1,960, and augments the SUV with exterior and interior design elements that give it an even sportier appearance. (Late availability)
Black Wheels. Black 20-inch aluminum-alloy wheels are available on the SEL model for $995 and on the SEL Premium model for $235.