No, this isn’t a teaser for some sort of a new Jeep Cherokee version. It’s Hyundai’s funky new B-segment crossover that goes by the name of “Kona” and will slot below the Tucson once it will go on sale later this year. The first teaser comes to reveal the car’s Hawaii-inspired moniker and the slim headlight cluster also reminiscent of the Citroën C4 Picasso.

Already we can tell the subcompact crossover — previewed by the 2014 Intrado concept — will have a considerably different design than Hyundai’s current crop of high-riding vehicles. Once the model will be revealed in full to show its "progressive style" as Hyundai describes it, the Kona will probably look a lot like in our speculative render from last month:

2018 Hyundai subcompact crossover render

Technical specifications have not been released, but supposedly the 2018 Kona will ride on a modified platform borrowed from the i20 supermini with the engines sourced from the new i30. There’s no word about the availability of an all-wheel-drive layout, although we won’t be too surprised if Hyundai will stick to a FWD-only setup as seen on most subcompact crossovers.

Hyundai isn’t saying when it will take the wraps off the Kona, but it does mention additional news about it are going to be released in the near future. It’s unclear at this point whether the model will celebrate its premiere at the New York Auto Show later this month.

As a final note, Kia is also working on its own version of the car and rumors are indicating it’s going to be called "Stonic." Also set to arrive later this year, the small crossover will have a more conventional exterior design with a regular headlight arrangement judging by what the spy photos have been showing over the last few months.

Source: Hyundai

See spy shots of the 2018 Kona:

Gallery: 2018 Hyundai Kona teaser

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  • The All-New Kona expands Hyundai Motor’s SUV family with a unique sub–compact SUV.
  • It is an important milestone of Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021.
  • The name Kona is derived from the Kona district on the Big Island of Hawaii, reflecting the island’s energetic image and unique lifestyle.

High Wycombe, 03 April 2017 – Hyundai Motor announces the name of its new sub-compact SUV: The All-New Hyundai Kona. The all-new B-SUV will be the fourth member of the brand’s SUV family in Europe consisting of Grand Santa Fe, Santa Fe and Tucson. It features a progressive style that reflects the lifestyle of modern customers.

The All-New Hyundai Kona is an important milestone of Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021 launching 30 new models and derivatives. Building on Hyundai Motor’s SUV credibility with more than 1.4 million sales since the introduction of the first generation Santa Fe in 2001, the All-New Hyundai Kona is a true SUV. 

The name Kona continues Hyundai Motor’s SUV naming strategy and is derived from the Kona district on the Big Island of Hawaii. The island’s energetic image and unique lifestyle matches the All-New Hyundai Kona’s dynamic character. 

Its true SUV genes, progressive design and premium features enhance the brand’s appeal to attract new customers. 

Further news about the All-New Hyundai Kona will be released in the near future. 

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