Buick enjoys the same kind of brand recognition in China that Lexus or BMW have in the US. Therefore, it's no surprise that GM have used Auto China 2008 in Beijing to launch the Invicta Concept.
Intended as Buick's first global design for international markets, the Invicta follows in the footsteps of Mercedes' CLS with a 4-door sedan with a coupe-like roofline. Adopting design cues from the Buick Riviera Concept which debuted at last year's Auto China 2007, the Invicta Concept is slated to be the saving replacement of the the Buick LaCrosse.
Buick has resurrected the Invicta name which was first seen on the North American production car in 1959. The Invicta show car is the first time the nameplate has appeared on a Buick in China.
Invicta is powered by Buick’s first direct injection turbocharged engine, a four-cylinder powerplant that produces 250 horsepower (186 kW) and 220 lb-ft (298 Nm) of torque. The engine is matched with a six-speed automatic transmission for maximum fuel efficiency.
See press release below for further details.