The all-new Fiesta is a dynamic car and is unlike any of its competitors in China. It proves that a small car can be desirable."
The all new Ford Fiesta made its world debut at the Geneva Motor Show earlier this year, and has now made its Asian debut at the 2008 Auto China show in Beijing with the first 'performance' model, the Ford Fiesta S. The all new Ford Fiesta small car will go into production in China later this year.
The Ford Fiesta follows the design language initiated on the Ford S-MAX and Mondeo, both award winning cars. The new Fiesta is Ford's first car from their global product development process and will see localized variants for Europe, Asia and the Americas between 2008 and 2010.
Joe Bakaj, Vice President of Product Development, Ford of Europe: "More than ever, we’re leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline.”
The Ford Fiesta range will most likely feature a three-door hatchback, five-door hatchback and 4-door notchback (or sedan for most people) besides the performance models like the Fiesta ST and hopefully Fiesta RS. The new Fiesta is a compact, light-weight car but uses ultra high-strength steels and therefor features a very high structural stiffness, maximum fuel efficiency and minimized CO2 emissions.