Toyota's posh marque says namaste with RX 450h, ES 300h, and LX 450d. LS to follow in 2018.
Lexus is a relatively new car manufacturer taking into account it has been around since 1989 when Toyota inaugurated its premium brand initially for United States. Since then, the luxury automaker has been introduced in more than 70 countries all over the world and it’s now ready for India where upon launch only three models are going to be available.
The RX 450h, ES 300h, and LX 450d are going to be available at “guest experience centers” based in New Delhi, Gurgaon, Mumbai, and Bangalore. Further down the line, aftersales service facilities are also going to be inaugurated in Chandigarh, Hyderabad, Chennai, and Kochi.
At the end of its swanky launch event in India, Lexus also briefly showed its all-new 2018 LS range topper scheduled to arrive in the world’s second most populous country next year. The company isn’t providing details about the LS version destined to be sold in India, but it does say it’s going to focus on hybrid vehicles for the local market. It likely means the thrifty LS 500h will be available in India from next year with a combined output of 354 horsepower (264 kilowatts) coming from a 3.5-liter V6 teamed up with a pair of electric motors.
Detailing the company’s strategy for the newly entered market, Lexus India Senior Vice President, Akitoshi Takemura, said the following:
“How India experiences luxury is evolving with its affluence. Lexus will be providing the Indian consumer with an amazing experience through our vehicles, our service and through any interaction with our brand.”
Indian customers eager to buy a Lexus will also have a 24/7 guest call center at their disposal for any inquires about their prized possessions. While at first all cars are going to be imported from Japan, Autocar is reporting there are plans for a factory in Bengaluru to handle assembly of some models, such as the ES 300h.
Gallery: Lexus LS 500h Multi Stage Hybrid
LEXUS DEBUTS IN INDIA WITH A HYBRID-FOCUSED LINE-UP
Lexus made its debut in India today, bringing a new experience of luxury to the world’s fastest-growing major economy. The brand’s arrival in the market will deliver exceptional design and quality to the discerning Indian consumer.
At the launch event, Lexus unveiled three models chosen with the Indian driver in mind – the RX 450h, ES 300h, and LX 450d vehicles. The all-new Lexus LS made a surprise appearance in a sneak preview at the end of the show. In the words of Lexus International Executive Vice President, Yoshihiro Sawa who is assigned President as of April 1st, “The original LS rivalled the very best luxury vehicles. We had big dreams about what a luxury vehicle could be. Those dreams were realized with a vehicle and guest experience that disrupted the luxury automotive industry.” The all-new Lexus LS will be available in 2018. The first-ever Lexus India vehicle line-up reflects the signature style and quality on which the legacy of the Lexus brand is built, and is a significant example of Lexus’ dedication to creating cars with exciting, emotional designs and exhilarating performance.
The choice to focus on hybrid vehicles shows a clear understanding of the Indian consumer – they have an instinct for luxury, which is coupled with sensibilities around the need for high-performing yet eco-friendly vehicles. From visually captivating exterior designs and interior cabins that exude luxury and attention to detail to the environmentally conscious hybrid drive technology, Lexus will deliver to the highest expectations of Indian luxury consumers.
The models will be available at guest experience centres located in New Delhi, Gurgaon, Mumbai, and Bangalore. Additionally, after sales service facilities will also be available in Chandigarh, Hyderabad, Chennai and Kochi.
Speaking about Lexus’ plans for India, Lexus India Senior Vice President, Akitoshi Takemura said: “How India experiences luxury is evolving with its affluence. Lexus will be providing the Indian consumer with an amazing experience through our vehicles, our service and through any interaction with our brand. We are excited about what we can bring to the luxury market in India, where we see opportunities mapped to the remarkable growth the country is experiencing. This is just the beginning – we look forward to bringing more exciting products to India in the future.”
The first Lexus LS was, and continues to be, a game-changer for the luxury automotive industry, and Lexus supported that ground-breaking vehicle by setting and maintaining new standards for customer service and satisfaction. Lexus plans to do the same here with dedicated relationship managers and 24/7 guest call centres.