Experience the Raptor’s off-road action without all the dust or nausea.
There’s nothing like the real thing, but since piloting a new F-150 Raptor in the Baja 1000 isn’t in the cards for most people, Ford wants to offer folks a taste of the action. The company recently released a VR experience that iOS and Android users can download, featuring a factory stock Raptor bounding through the Mexican wilderness en route to a third place finish in the 49th Baja 1000 last November.
“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance, in a press release on the video. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster.”
While there is a stock category in the Baja 1000, certain safety requirements and vehicles adjustments are necessary to compete. A full Chromalloy steel cage was added along with racing seats and a full race harness. The standard fuel tank was replaced with a puncture-resistant fuel cell, and the stock Raptor suspension was adjusted to accommodate the extra weight of the add-ons.
The Raptor was championed in the event by Ford Performance and Greg Foutz Motorsports. The team completed the 850-mile off-road endurance race in 39 hours and 59 minutes, requiring only minor adjustments during the competition. That’s not too shabby considering the Raptor’s brakes, 10-speed automatic transmission, and 3.5-liter, 450-horsepower EcoBoost V6 were completely stock.
Ford’s revamped specialty off-roader went on sale in December, and though fans of the original Raptor were skittish at the thought swapping the big V8 for a biturbo six, it’s been generally well-received. We were particularly impressed with the Raptor’s on-road, every-day functionality despite its ability to leap sand dunes in a single bound.
Apparently, the Foutz Motorsports guys felt the same way because they drove their Baja-prepped Raptor back to Arizona after the race. Thankfully, that leg of the journey is not part of the VR experience.
2017 Ford F-150 Raptor: First Drive
FORDVR PRESENTS "BORN TO BAJA," THE FIRST VIRTUAL REALITY/360 EXPERIENCE FEATURING THE ALL-NEW F-150 RAPTOR
DEARBORN, Mich., March 22, 2017 – A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck - and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.
“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.”
Stopping only for minor adjustments, the fully street legal stock Raptor completed the 49th SCORE Baja 1000 back in November 2016 – the same truck that’s now available in Ford dealerships.
Narrated by Ford brand ambassador Denis Leary, the “Born to Baja” story takes users from assembly line to finish line and into the heart of the Baja peninsula where the all-new Raptor’s durability was put to the ultimate test.
“The race’s exotic setting and exciting visual elements made it a perfect fit for our FordVR app,” said Darci Gurney, Digital Marketing Manager at Ford Motor Company. “Our virtual reality platform allows us to tell dramatic and impactful stories, showing the surprising side of the Ford brand. ‘Born to Baja’ does just that.”
You can download FordVR today for iOS and Android devices in the United States.