This couple isn't afraid to have a good time in their VW.
Volkswagen is kicking off the television marketing campaign for its new seven-passenger Atlas crossover with a rather suggestive ad called “Luv Bug.” It hints at a couple’s behavior in several VWs that force the growing family into progressively larger vehicles. The spot is also a rather clever play on the vehicle’s tagline, “Life’s as big as you make it.”
Starting with some nighttime canoodling in a Beetle, the couple must upgrade to a Jetta. Another late-night escapade forces the purchase of a Tiguan, and another amorous evening leads to the Atlas. Dean Martin’s jovial song “The Birds and the Bees” plays the whole time during the spot.
It’s quite a cute commercial and does a wonderful job of marketing VW’s big crossover to growing families. The only thing missing would be a better look at the model’s capabilities like providing more angles of the amount of room inside the CUV.
The Atlas goes on sale this spring in the U.S. with a starting price of $30,000. VW isn’t outlining full pricing for it yet, but the company is offering a full suite of optional accessories like the R-Line pack with revised bumpers, side skirts, and 20-inch wheels. A fully loaded SEL Premium model and complete array of options should run buyers around $48,000. These top-spec examples include amenities like a digital instrument cluster and an eight-inch infotainment display that supports Android Auto and Apple CarPlay.
Customers can get the Atlas with a 2.0-liter turbocharged four-cylinder with 235 horsepower (175 kilowatts), an eight-speed automatic, and front-wheel drive. Higher trim models are available with a 276-hp (206 kW), 3.6-liter V6, the same gearbox, and all-wheel drive.
If you think the Atlas could be a vehicle for carrying your whole family, then check out Motor1’s First Drive for our impressions of the big crossover.