It was available in United States, Canada, and in some EMEA countries.

Indian Motorcycle dealers began accepting deposits for the Limited-Edition Jack Daniel’s Indian Chieftain at noon EST on Monday. By 12:10 p.m. Eastern, pre-order capacity of 100 units was filled.

“This overwhelming level of demand is an incredible testament to the power of these two iconic American brands,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Without a doubt, this brand collaboration and motorcycle are tapping directly into a deep sense of patriotism and American pride. We couldn’t be prouder to be a part of it.”

“Last year, we were blown away when we filled order capacity in eight hours. Clearly, we have tapped into something truly special, but to fill pre-order to capacity in 10 minutes is nothing short of incredible, “said Dave Stang, Director of Events and Sponsorships for Jack Daniel’s. “Ultimately, it’s critical to us that our partnered responsibility message of “Bottles Throttles Don’t Mix” is heard as loud and clear as the roar of the 111” V-Twin motor that powers these Indian Chieftains. These incredible bikes are an important platform in carrying that message to consumers.”

Only 100 of these show-stopping Limited Edition Indian Chieftain’s were available globally, each coming with a commemorative American flag handmade from Jack Daniel’s barrel wood.  Each flag is customized to include the owner’s name, motorcycle number and VIN.  The individually numbered bikes carry an MSRP of $34,999 and a Canada MSRP of $42,499. Each comes with a two-year unlimited mileage factory warranty and free membership in the Indian Motorcycle Riders Group for one year.


2017 Jack Daniel’s Indian Chieftain limited edition

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Limited Edition Jack Daniel’s Chieftain to go on sale

  • Only 100 going on sale globally with 10 available in the EMEA region
  • Designed in conjunction with Klock Werks Kustom Cycles
  • Hand-painted and hand-built with delivery in August 2017

Indian Motorcycle is proud to announce the availability of 100 Limited Edition Jack Daniel’s Chieftain bikes with 10 of these going on sale in the EMEA region at 6pm CET on Tuesday 14th March.

This latest limited edition marks the second year that Jack Daniel’s and Indian Motorcycle have joined forces. Last year all 150 Jack Daniel’s Springfield bikes sold out in just eight hours.

In the same spirit this year, 100 Limited Edition Chieftain’s will be available globally with 10 of these allocated to select countries in Europe, the Middle East and Africa (see below).

Each motorcycle comes with a commemorative American flag handcrafted out of Jack Daniel’s barrel wood that includes the owner’s name, motorcycle number and VIN.

The individually numbered bikes come with a two-year unlimited mileage factory warranty and free membership in the Indian Motorcycle Riders Group (IMRG) for one year.

The Limited Edition Chieftain had design input from Klock Werks Kustom Cycles of Mitchell, South Dakota who came up with a wide array of custom details such as:

– A one-of-a-kind white and black crystal paint job with charcoal colored accents inspired by Jack Daniel’s unique charcoal-mellowing process.

– A number of Jack Daniel’s “Old No. 7” logos and custom badging is interspersed over the bike, including logoed billet driver and passenger floorboards, leather tank pouch, aluminium tank console with motorcycle number and unique cam, primary and air intake covers.

– The crowning detail is a handmade, pure silver Jack Daniel’s horn cover badge, hand-crafted by the team at Montana Silversmith, exclusively developed and produced only for this motorcycle.

– The bike also carries an inscription of Jack Daniel’s “Bottles and Throttles Don’t Mix” mantra.

– The bike also features a 19-inch front wheel with an open fender and a host of premium touring amenities including LED headlight and driving lights, power adjustable flare windshield, gloss black front and rear highway bar, 200-watt premium audio system with fairing and saddlebag speakers, and Indian Motorcycle’s proprietary Ride Command infotainment system.

Steve Menneto, President of Motorcycles for Polaris Industries says: “Once again, Brian Klock and his team at Klock Werks Kustoms exceeded our expectations with a totally unique Indian Chieftain that combines a sense of exclusivity with a tough, aggressive edge. We couldn’t be happier with it.”

Dave Stang, Director of Events and Sponsorships for Jack Daniel’s says: “The response to last year’s collaboration was nothing short of spectacular and we’re extremely proud to carry this partnership forward in 2017 to further reinforce our ‘Bottles and Throttles Don’t Mix’ campaign.”

“Both Jack Daniel’s and Indian Motorcycle were born from a singular vision, powered by a relentless sense of ambition to bring a dream to life and that’s ultimately what this Limited Edition Jack Daniel’s Indian Chieftain represents.”

To order one of these highly sought after limited edition motorcycles please visit or call your local Indian Motorcycle dealership at 6pm CET on Tuesday 14th March.

Delivery is expected to be August 2017.

Country No. of Jack Daniel’s Chieftain allocated
Switzerland 1
Germany 1
Italy 1
Sweden 1
Norway 1
Benelux 1
UK 1
Finland 1
South Africa 1
Spain 1

The 10 EMEA versions of this limited edition do not have the rear highway bar that the North American bikes have. Also, the front highway bar is chrome instead of the black one that’s on the North American version. 

Pricing varies between these countries, but is expected to be around the €38,500 mark.

Confirmed prices so far are:

Germany: €38,500 inc VAT
Spain: €40,000 inc VAT
UK: £33,799 GBP inc VAT
Sweden: SEK 389,900 inc VAT
Norway: NOK 479,900 inc VAT

Note this motorcycle will not be on sale in France due to alcohol partnership laws.