High-end timepiece complements the fourth member of the Range Rover family.

$50,895 will buy you a shiny new 2018 Range Rover Velar in the base version, but you can spend as much as $90,295 on a top-of-the-line model. Should you be willing to reach deeper into your pockets, the coupe-ified SUV now has its own matching watch available for a cool $8,700. Known by its full and rather lengthy name as the “Zenith Chronomaster El Primero Range Rover Velar Special Edition,” the new timepiece is the second to come from the collaboration between Range Rover and Swiss watchmaker Zenith. It follows the launch of a similar high-end item in September 2016 to complement the Range Rover in the SVAutobiography Dynamic trim.

The new watch is currently on display at the 2017 Geneva Motor Show alongside the Range Rover Velar to celebrate the tie-up between the two parties. It features a bespoke ceramized aluminum case and comes with a 42-mm case featuring an elegant burnished copper finish combined with a brushed slate grey dial and three chronograph sub-dials. It also boasts a date indicator in the six o’clock position and has the words “Range Rover” and “Velar” engraved on the partially transparent underside.

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The two companies have joined forces to create a new strap for the watch, which makes use of dark grey diamond-perforated calfskin covering a rubber strap. Interestingly, the calfskin is part of the very same type of Scottish leather adorning the interior cabins of Land Rover’s Range Rover models.

If you’re only interested in the car, below is a trio of fresh promotional videos released by Land Rover to show off the Evoque’s bigger and more upscale brother. Sales in the U.S. are slated to kick off this summer following the Velar’s American debut next month at the New York Auto Show.

Source: Land Rover

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