Hyundai has announced pricing for its new Genesis Coupe. The sporty rear-drive coupe is priced very competitively, with MSRPs starting well below $25,000.

Hyundai announced pricing of the Genesis Coupe at the Chicago Auto Show. The much-anticipated sporty brother to the luxurious new Genesis sedan goes on sale later this month, offering rear-wheel drive and V6 power, and offering Hyundai a chance to play in the serious-performance market.

The Genesis Coupe is available with a 2.0 liter turbocharged four-cylinder engine making 210 horsepower, or a 3.8 liter V6 with 306 horses on tap. Both vehicles can be had with a six-speed manual transmission, and a Track package offering tighter handling, bigger brakes and other performance upgrades is available with both powertrains.

Since it's Hyundai, the reasonable nature of the pricing isn't much of a surprise. The Genesis Coupe 2.0T has an MSRP of just $22,000 for the base, manual-transmission equipped model. Opt for the five-speed automatic and the bottom line goes up to $23,250. For V6 power, the line starts at $25,000 for a manual transmission and $26,500 for automatic. A freight charge of $750 applies to all of the vehicles. Check out the press release for the full pricing matrix and standard equipment list.

Gallery: Hyundai Announces 2010 Genesis Coupe Pricing in U.S.