To help hype their 2010 Genesis Coupe, Hyundai has partnered with Rhys Millen Racing and Red Bull to create a high-performance drift racing car that will be entered in three different racing series for 2009.

To help hype their 2010 Genesis Coupe, Hyundai has partnered with Rhys Millen Racing and Red Bull to create a high-performance drift racing car that will be entered in three different racing series for 2009. Among the events that the car will appear are the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and select Redline Time Attack series races.

Millen's company, RMR, created the car by completely stripping a Genesis Coupe all the way down to the chassis and then they went to work stitch welding it for improved structural rigidity. With a targeted curb weight of 2,400 pounds, RMR replaced the hood, deck lid, roof, doors, fenders, front fascia and side skirts with ones made out of carbon fiber instead of just reassembling the car with its standard metal body panels. The standard car's comfortable 2+2 interior is replaced by a custom-fabricated eight-point safety cage, firewall, and a single Sparco racing seat.

On the performance side RMR went to work on the Lambda 3.8-liter V6 engine by stroking it to 4.1-liters and equipping it with a Turbonetics turbocharger. The end result means that the car will produce 550 horsepower and 520 lb.-ft. of torque instead of the 306 horsepower and 266 lb.-ft. of torque that the standard Genesis Coupe 3.8 makes. The car has also been outfitted with a HKS sequential transmission, a racing suspension with adjustable chro-moly sway bars, as well as high performance wheels and tires.

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Hyundai and Red Bull Announce Rhys Millen Racing Drift Team Sponsorship at Chicago