The Black Badge Ghost gets a handsome Cobalt Blue interior.
What happens when you mix the luxury of the Rolls-Royce Ghost with the brand power of Donatella Versace? You get a car well worthy of center stage at London Fashion Week 2017. The two have come together with the help of leading luxury dealer group H.R. Owen for a night of extravagant design. Apart from the already handsome exterior, the Rolls-Royce Ghost Black Badge edition was given a custom Cobalt Blue interior trim to accent the new Versace Versus collection while chauffeuring Donatella to the event.
"Teaming up with Donatella Versace during London Fashion Week 2017 was a real honor," said Rolls-Royce Brand Director Claus Andersen. "We thoroughly enjoyed transporting a woman of her standing in the luxury world and we are delighted that she enjoyed such a great week with the Ghost Black Badge."
"This thoroughly modern expression of Rolls-Royce luxury proved the perfect fit for Versace’s new Versus line. We enjoyed a fantastic 2016 at Rolls-Royce Motor Cars London and teaming up with Donatella represents the start of what promises to be another landmark year."
The Rolls-Royce in question, a Ghost Black Badge edition, was introduced last March and comes with a few upgrades over the base model. A black gloss Spirit of Ecstasy figurine sits front and center, while several black exterior trim pieces, including the badges and wheels, accent the black exterior finish. But the upgrades are more than just skin deep.
Rolls-Royce has boosted the Ghost’s biturbo 6.6-liter V12 by 40 horsepower (30 kilowatts) and 44 pound feet (60 Newton meters). The result is a final output of 603 hp (450 kW) and 620 lb-ft (840 Nm.) In addition, the eight-speed automatic gearbox of the Ghost now has a sportier setup by keeping the lower gear longer to enable higher rpms.
Rolls-Royce Ghost Black Badge Versace
Leading luxury dealer group H.R. Owen joined forces with fashion royalty Donatella Versace for London Fashion Week 2017, bringing together the best of Italian clothing and British automotive design.
Rolls-Royce’s flagship UK dealership in the heart of Mayfair – Rolls-Royce Motor Cars London – deployed a stunning Rolls-Royce Ghost Black Badge around the capital to ensure that Donatella arrived at high-profile events in the fine style and opulence worthy of both houses.
The Black Badge is a more menacing, focused version of the Ghost saloon that ties in beautifully with Versace’s latest Versus collection. The new line display started and finished with black presentations, while bursts of bright colours added a fitting dose of flair.
As such, H.R. Owen’s Ghost Black Badge sported striking Cobalt Blue interior trim that wowed London Fashion Week guests as Donatella was getting in and out of the car.
H.R. Owen is the undisputed leader of the luxury car world and has provided transport to the biggest industry icons during London Fashion Weeks past, including ROKSANDA founder Roksanda Ilincic in 2016.
Rolls-Royce Motor Cars London recently enjoyed the most successful year in its rich history, as a new breed of British entrepreneur continued to recognise the brand as the pinnacle of luxury motoring.
The Mayfair dealership achieved exceptional growth and sales over the course of 2016 to cement H.R. Owen’s status as the world’s leading luxury dealer group.
Claus Andersen, Brand Director of Rolls-Royce, said: “Teaming up with Donatella Versace during London Fashion Week 2017 was a real honour. We thoroughly enjoyed transporting a woman of her standing in the luxury world and we are delighted that she enjoyed such a great week with the Ghost Black Badge. This thoroughly modern expression of Rolls-Royce luxury proved the perfect fit for Versace’s new Versus line. We enjoyed a fantastic 2016 at Rolls-Royce Motor Cars London and teaming up with Donatella represents the start of what promises to be another landmark year.”