The giant diorama presents the past and future of VW's family haulers – in Lego form.
Volkswagen arrives at the Chicago Auto Show not with new vehicle but instead with over 20,000 Lego bricks. A diorama featuring scale models of the upcoming Atlas crossover and famous Microbus in a miniature cityscape. The display measuring 2 feet by 3.5 feet (60.96 centimeters by 107 centimeters) is supposed to communicate the evolution of VW’s family haulers over the decades.
We look forward to seeing this diorama in the Windy City to get a better idea of its scale, but the models looks great in the automaker’s official photos. The two-tone body and metallic hubcaps for the Microbus are especially cool touches. However, the Atlas’ monochromatic white body doesn’t do much to highlight the new crossover’s design.
If you’re looking to build your own vintage VW, then Lego is happy to sell you one. The company offers a 1,334-piece model of a 1962 Volkswagen T1 Camper for $119.99. At 11.8 inches (30 cm) long, it’s quite an impressive kit when completed. The company’s 1,167-piece classic Beetle is equally cool and even comes with a surfboard and picnic set. The 11-inch- (29-cm) long model would probably look great sitting next to the T1, too.
In the future, you might be able to add the original iteration of the GTI to your Lego collection of Volkswagens. The kit turned up on Lego Ideas in October 2016 and already garnered the 10,000 supporters for the company’s review board to consider putting the model of the classic hot hatch into production. The creator’s photos also shows that the 1,278-piece replica is roughly to scale with the Beetle, so they should look great together.
Motor1 has a team in the Windy City covering the Chicago Auto Show. Look for plenty of live photos and stories from there. You can keep an eye on it all from our hub page for the event.
Volkswagen Lego Diorama Chicago Auto Show
VOLKSWAGEN REIMAGINES THE VW JOURNEY THROUGH LEGO® BRICKS
The display, made entirely of LEGO® bricks, captures VW’s go-anywhere spirit,
featuring Atlas and the iconic Microbus
HERNDON, VA (February 8, 2017) —Volkswagen of America, Inc., has reimagined VW’s adventurous spirit
through a custom-built display made of more than 20,000 LEGO® bricks. Making its debut at the 2017
Chicago Auto Show, the 2 foot by 3.5 foot display highlights the evolution of Volkswagen design and the
journey of VW vehicles with American families through the decades.
The VW journey is set against a landscape that transitions from city life to outdoor scenery, demonstrating the
go-anywhere spirit of Volkswagen vehicles. A beloved VW Microbus takes drivers back to the family camping
trips of yesteryear, while the Atlas stands ready to transport the modern family through new terrain.
Like the original Microbus, the LEGO interpretation has a two-tone exterior, built with blue and white LEGO
bricks. The replica stays true to the iconic model of the 60s with a distinctive “V-shaped” front fascia design,
rounded headlamps, silver round side-view mirrors, silver baby moon hubcaps, a curved bumper in white, and
a bold VW badge, placed front and center.
Made up of white LEGO bricks, the Atlas model highlights the seven-passenger capacity and utility of the
actual vehicle. The model features a characteristic grille, accessorized black rims, roof rails, a rugged trailer
hitch for hauling needs and unmistakable front and rear VW badges.
The 2018 Atlas goes on sale later this year.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc.
(VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in
Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and
vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and
its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the
world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle
Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg
vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at
www.vw.com or media.vw.com to learn more.
This press release and images of the Volkswagen Atlas are available at media.vw.com. Follow us @VWNews.
“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG.
“LEGO” is a registered trademark of The Lego Group. All other trademarks are the property of their respective