Not to be outdone by Nissan and its Midnight Edition package, Chevrolet is using the Chicago Auto Show to launch the new Redline trim that will be available across nine new models. Chevy initially teased the Redline kit on a SEMA show car in 2015, and a super-positive response from consumers is what's responsible for bringing this kit to production.
The Redline pack won’t all launch at once, but when complete, it’ll be available on the Cruze LT (sedan and hatchback), Malibu LT, Camaro LT and SS, Trax LT, Equinox LT, Traverse Premier, Colorado LT, Silverado Double Cab LT Z71, and Silverado Crew Cab LTZ Z71. The Silverado models will be the first to launch, and all of the others will be on sale by the end of 2017.
Chevy says the basic Redline treatment will be the same across its offerings, and includes black wheels with red hash marks, black nameplates with a red outline, and other dark-finish elements around the exterior. The red hash marks look a little weird when parked, but should make for kind of a rad appearance when in motion. Some model-specific Redline upfits include red tow hooks on the Silverado and Colorado, and black hash marks above the wheels on the Camaro.
We'll see a few of the Redline models this week in Chicago, and stay tuned for even more live images, direct from the McCormick Place floor. More details can be found in Chevy's press blast, below.
Live photos: Nathan Leach-Proffer / Motor1.com
Gallery: Chevy Redline Models: Chicago 2017
Redline Takes Chevrolet Design to the Next Level
Broadest cross-portfolio special edition offers customized vehicles right from the factory
CHICAGO – Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.
Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:
- Cruze LT (sedan and hatchback)
- Malibu LT
- Camaro LT/SS (coupe and convertible)
- Trax LT
- Equinox LT
- Traverse Premier
- Colorado LT
- Silverado Double Cab LT Z71, Crew Cab LTZ Z71
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Sweeney. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”
All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.
From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.
“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.