In the last days of 2016 we talked about the car brands that were the most searched in the United States. Honda topped the list followed by Mercedes-Benz and Tesla with Lamborghini and Volvo completing the top five.
Now it’s time to take a look at the global trends. Based on data provided by UK car parts retailer Quickco, we have a map showing the most Googled car brands worldwide last year. It’s important to note the data used here is sourced from Google, but that’s not always the primary search engine in countries like China, Russia, and North Korea.
Let’s start with South America. Honda was the most popular brand in Brazil, while Chevrolet topped the charts in Argentina. Venezuela and Bolivia seem to love Toyota, while Peru and Paraguay are obsessed with Hyundai.
Interestingly, the data from Quickco shows one important difference compared to the previous Google analysis. The British company says the most searched brand in the United States was Toyota, while, as we already mentioned, Google claims this is Honda. Anyway, these two brands are totally dominating North America, as Honda also grabs the title in Canada.
Europe, the homeland of many major automakers. BMW was predominantly the most searched auto brand on the Old Continent, winning in Germany, the United Kingdom, Norway, Switzerland, Austria, Poland, Ukraine, Croatia, Slovenia, Serbia, and Bulgaria. Unsurprisingly, Renault was quite popular in France and Turkey, Volvo in Sweden, and Fiat in Italy. But where’s Volkswagen? It was the most searched brand in Spain, Romania, Belarus, and Estonia.
While most of the African countries appear to be interested in Toyota, Niger is the country that stands out from the rest because it likes Bugatti the most. As expected, Asia is mostly searching for Toyota, Honda, and Hyundai with the latter occupying the search engines of Russia.