And how much do you know now about your personal terrabytes?

Who's responsibility is it to keep the data your car is tracking about you safe? Who's responsibility is it to tell you what data your car is collecting? Who's responsibility is it wipe data from used cars before they're sold to another driver? These are all difficult questions to answer, but it looks like your local auto dealers might soon get involved.

The National Automobile Dealer Association (NADA) and the Future of Privacy Forum (FPF) are announcing a new project centered on the personal data in cars. Ok, "project" might be a bit overblown for the brochure that is going to be handed out, but given that this pamphlet is addressing a brave new world in the automotive world, we'll go with it.

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Called, Personal Data In Your Car, the short guide (backed up by is meant to get car buyers (or, well, anyone who drives, but since NADA is going to be distributing these at dealers, buyers are the obvious focus) to think about the data their cars collect. Whether that's storing contact details for your friends and family in the infotainment system or tracking you through the nav system, the information is already being collected and drivers need to think about it more. For example, have you tried to tell the nav system to go "home" in a used car you just bought? You might learn more than the seller meant to tell you.


NADA and the FPF are also promoting consumer awareness of three "Automotive Privacy Principles" that most of the auto industry agreed to put into effect a year ago. They are transparency, affirmative consent for sensitive data, and limited sharing with government and law enforcement.

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As Lauren Smith from the FPF said at the Washington Auto Show this week, this sort of thing is only going to get more and more important as autonomous cars come to market and our legal system is going to be years behind the technology. That's why it's important to get customer education going now. And that means starting with the dealers.

Source: NADA, FPF,

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FPF and NADA Launch Guide to Consumer Privacy in the Connected Car at The Washington Auto Show

The Future of Privacy Forum (FPF) and the National Automobile  Dealers Association (NADA) will release a first-of-its kind consumer guide, Personal Data In Your Car. The Guide will help consumers understand the kind of personal information collected by the latest generation of vehicles, which use data to further safety, infotainment, and customer experience. The Guide will be made available to consumers in order to explain the kinds of information that may be collected, the guidelines that govern how it is used, and the options consumers may have.

The Alliance of Automobile Manufacturers, Ford Direct, General Motors, Global Automakers, and Toyota support Guide's efforts to educate consumers about data in today's cars.

"The release of this Guide is a critical step in communicating to consumers the importance of privacy in the connected car, as well as the benefits that car data can provide," said FPF CEO Jules Polonetsky. "As car data grows in volume and gains attention from both the media and regulators, we think it is critical to find creative ways to communicate with consumers in plain language how it works, how it can serve them, and what options and protections exist."