Kia's least expensive model gives buyers the option of prioritizing fuel economy, but the highest priced trim sacrifices mileage for more luxuries.

Kia is announcing that the Niro starts at $23,785 (after $895 destination) just in time for a Super Bowl ad starring Melissa McCarthy for the new hybrid crossover. The little CUV is available in five trim levels, and deliveries begin soon.

All trims of the Niro use a 1.6-liter four-cylinder and an electric motor for a total system output of 139 horsepower (104 kilowatts) and 195 pound-feet (264 Newton-meters). A six-speed dual-clutch gearbox sends power to the front wheels.

2017 Kia Niro: First Drive

The economy-focused Niro FE trim is the base model in the lineup. Kia certifies the Niro’s fuel mileage by trim even though they all have the same powertrain. As the lightest of the bunch at 3,106 pounds (1,409 kilograms), the FE has a rating of 52 miles per gallon city, 49 mpg highway, and 50 mpg combined. To save the pounds, the variant lacks features from other versions like push-button start and roof rails.

Paying $24,095 gets customers the LX trim with features like a smart key and LED taillights. An optional Advanced Technology Package for $1,450 adds a safety suite with forward collision warning, autonomous emergency braking, and lane departure warning.

2017 Kia Niro: First Drive
2017 Kia Niro: First Drive

The EX model for $26,595 gets amenities to make driving more comfortable. The trim comes standard with heated seats and a safety suite with blind spot detection, rear cross traffic alert, and lane change assist. LED running lights and fog lights give the variant a brighter face. For $2,300 a Sunroof and Advanced Technology Package adds tech features like adaptive cruise control, forward collision warning, autonomous emergency braking, and lane departure warning. Both the LX and EV have fuel economy ratings of 51 mpg city, 46 mpg highway, and 49 mpg combined.

A Limited Touring Launch Edition for $28,885 gets a more upscale look from a metallic grille and choice of Snow White Pearl or Aurora Black Pearl body. Inside, there’s navigation and a 8-speaker Harman Kardon sound system.

Finally, there’s the Touring trim for $30,545. The more opulent interior includes a standard sunroof, ventilated seats, heated steering wheel, 10-way power driver’s seat, and an eight-speaker Harman Kardon stereo. Front and rear park assist make maneuvering the little crossover into a tight spot easier, too. A $1,900 Advanced Technology Package gives the vehicle HID headlights and the safety features of the same option on the EX model.

2017 Kia Niro: First Drive
2017 Kia Niro: First Drive

Choosing the Touring trims requires sacrificing fuel economy, though. The combination of their 3,274-pound (1,485-kg) weight and 18-inch wheels with wider tires than other models cuts mileage to 46 mpg city, 40 mpg highway, and 43 mpg combined.

If these prices make you more curious about buying a Niro, read Motor1’s First Drive for a better idea if this hybrid crossover is for you. If more economy would make the vehicle more interesting, then wait for the plug-in hybrid to arrive this fall.

Source: Kia

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