Teasers used to be about cars, now they're about commercials...
After providing the voiceover for a couple of 15-second spots called “Needs & Wants” and “Many Names” for the 2017 Kia Niro, Emmy Award winner Melissa McCarthy has put on her safari attire for the upcoming Super Bowl LI ad. The 46-year-old comedian appears to be running from something scary, but we’ll have to wait until February 5 to find out the story when the full 60-second ad will air during the third quarter of the Big Game.
In the two aforementioned short clips, the actress from Gilmore Girls tells the world how efficient the new Kia Niro is by returning more than 40 miles per gallon in the combined cycle. Since we’re on the subject of efficiency, the most frugal version of the range is the FE trim that does 52 mpg in the city and 50 mpg on the highway for a combined 49 mpg.
Kia’s newest hybrid is slated to go on sale in United States very soon and will carry a starting price of $22,890 MSRP, making it $310 cheaper than a base Sportage.
It combines a naturally aspirated 1.6-liter gasoline engine with an electric motor to deliver a combined output of 139 horsepower and 195 pound-feet of torque. An all-wheel-drive arrangement is not available, so power is channeled exclusively to the front axle through a dual-clutch, six-speed transmission.
The thrifty powertrain has enabled the 2017 Niro establish a new Guinness World Record for the lowest fuel consumption driving across the United States from coast to coast in a hybrid car. That’s a very specific record to be honest, but perhaps some people will consider this achievement significant enough to head to their local Kia dealer and place an order for the Niro.
As a refresher, Kia’s ad for last year’s Super Bowl starred Academy Award winning actor Christopher Walken showing off the Optima midsize sedan.
2017 Kia Niro: First Drive
FIRST TV SPOTS FOR KIA MOTORS’ ALL-NEW NIRO CROSSOVER ON AIR NOW
Emmy Award Winner Melissa McCarthy Provides the Voiceover for the First in a Series of Ads for Kia’s Newest Hybrid Vehicle
- 15-second spots titled “Many Names” and “Need/Want” are now on television and viewable at YouTube.com/Kia
- Niro offers bold, crossover style and utility while providing exceptional fuel economy of up to 50 mpg combined1
IRVINE, Calif., January 18, 2017 – Fresh off receiving a Guinness World Record™ title for the lowest fuel consumption driving across the USA from coast to coast (hybrid car), the all-new 2017 Kia Niro makes its television debut this week with two 15-second spots narrated by Melissa McCarthy. The spots are the first broadcast components of a multi-channel marketing campaign that will expand in the coming weeks, including an original 60-second spot set to air during Super Bowl LI and starring McCarthy alongside Kia’s newest hybrid.
Created by David&Goliath, Kia Motors America’s advertising agency of record, the 15-second “Many Names” and “Need/Want” spots highlight the all-new Niro’s no-compromise combination of driving enjoyment, eye-catching design, functional utility and hybrid efficiency. Arriving soon at Kia retailers nationwide, the Niro strikes the perfect balance for today’s consumers and stakes claim to a unique position between the hybrid-electric vehicle and CUV segments.
“The Niro blends great looks, real-world utility and outstanding fuel economy together in a way that consumers haven’t seen before, and these initial marketing elements focus on the fact that there’s now ‘a smarter kind of crossover’ out there for consumers to discover,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “We’ve got a fantastic story to tell about the Niro’s uniquely alluring yet practical package, and the incredibly talented Melissa McCarthy is the perfect partner to help us do it.”