Motorcycles don’t tend to work very well on snow, but adding a set of tires studded with two-inch metal spikes makes things a lot easier. In a fantastic video, MotoGP World Champion demonstrates how well his Honda racing bike can climb up a ski slope with the help of the specially modified rubber.

Marquez is among the best motorcycle racers of his generation, and he puts those skills to work climbing the snowy Hahnenkamm ski slope. “It was really difficult to keep the bike under control, but I’m young and it’s good fun to try some crazy things,” he said to Red Bull about the run.

While the video is fascinating to watch, we would prefer different editing. It would be fantastic to see the whole run from beginning to end, especially from Marquez’s perspective. Here, we only see flashes of him speeding around the slope from various angles. The bike clearly has cameras on board. It would be great to see more of that footage.

In January 2016, Red Bull sent Max Verstappen in his Formula One car to the same slope. The video was similarly exciting, but the action-loving energy drink company got in trouble with Austrian authorities. The company allegedly didn’t have all the necessary approvals for the stunt and faced a 30,000-euro fine. The clip received millions of views, though.

When not sending racing machines up ski slopes, Red Bull also finds time for the stunt with iconic supercars. Last year, the firm released an awesome video of a Ferrari F40 loaded with luggage speeding up a snowy mountain in Japan. The result was every bit as cool as you would imagine.

Subaru has also been using ski slopes in Japan as a marketing opportunity for its all-wheel-drive system. The company has staged its Gelande Taxi program several times across the country since 2014. The service hauls skiers and snowboarders in the brand’s vehicles back to the top of the mountain.

Source: Red Bull

Got a tip for us? Email:
Hide press releaseShow press release

MotoGP World Champion races over the snow on famous Austrian mountain.

Marc Marquez has written a new chapter in the history of motorcycling by speeding around the Hahnenkamm on his bike.

The three-time World Champion is used to tackling high-speed courses on the comfort of tarmac but has now become the first rider to ever take a MotoGP bike over the snowy summit of an Alpine mountain.

With modified tyres featuring snow spikes, and the help of Austrian ice speedway legend Franky Zorn and TV ski pundit Armin Assinger, Marquez took his usual position on his Honda, put his foot down and shot down the piste.

In doing so he emulated Red Bull Racing star Max Verstappen who took his Formula 1 car for a spin in the same spot in January 2016. It was here Marquez first visited Kitzbühel and carefully examined the challenges of the Hahnenkamm.

The Spaniard and youngest ever winner of the MotoGP title, said: “It was really difficult to keep the bike under control, but I’m young and it’s good fun to try some crazy things!

“We enjoyed it, and we could see after a few runs everything that was possible. The piste was really well prepared. I could really get going and I had a great feeling out there. The grip was unbelievable, even for a wheelie!”

The legendary Streif ski run on the Hahnenkamm is taking place between January 20-22 and is seen as the toughest contest in skiing’s world cup. 

Straight after the start comes the steepest section of the course, the infamous ‘Mousetrap’, which sees skiers plunge down an 85% gradient and reach a frightening 110 km/h plus.

It was just a few hundred metres above this extreme section, on the Ehrenbachhöhe, where Marquez pulled off his thrilling MotoGP display.