The company promises a bevy of adjustments that turn this hotter Challenger into Dodge's "ultimate performance halo.”
After Dodge’s enigmatic original teaser, the company is finally dropping some real details about the 2018 Dodge Challenger SRT Demon. When the brand’s more evil muscle car hits the road, it will weigh 200 pounds (90.7 kilograms) less than a stock Challenger Hellcat. And we all know that it won't lack for power to push that lighter body around.
The latest clip highlights the Challenger Demon’s weight loss. Unfortunately, the video doesn’t offer a clear view of the coupe. Looking closely, there appears to be a new hood with a raised section that runs from the nose to the windshield. It might even be a scoop for routing more air to the engine. Seriously wide wheels are evident at the back, and there could be broader fenders for covering them.
A 2017 Challenger Hellcat with a manual gearbox tips the scales 4,448 pounds (2,018 kg). Slicing off 200 pounds means that Dodge’s diet reduces the coupe’s weight by nearly 5 percent. The company doesn’t offer specifics about how such significant savings are possible, but the automaker vaguely promises tweaks to the “wheels, steering, suspension, brakes, interior construction and components.” The video indicates that there’s still a back seat and front passenger seat, so buyer’s can at least scare a carload of people with the Demon’s power.
Dodge will finally unveil the hellacious machine as its “ultimate performance halo” at the 2017 New York International Auto Show in April. Until then, the company will slowly reveal the much-anticipated muscle car through 12 videos. The final one will arrive just in time for the sheet to come off the Challenger Demon in the Big Apple.
What we originally thought was the Challenger American Drag Racer (ADR) package in earlier spy photos might have actually been the Demon. While the test mules didn’t have body modifications, they did sport wider wheels with more aggressive rubber. Plus, our spies caught them around SRT’s facility in Michigan – a likely site for the hellacious muscle car’s development.
Gallery: 2018 Dodge Challenger SRT Demon Reduction Teaser
Dodge Resurrects the Demon: Teaser Video No. 2 – ‘Reduction’
“Reduction,” the second video in Dodge Demon pre-reveal teaser campaign, launches today
Dodge’s new ultimate performance halo – the 2018 Dodge Challenger SRT Demon – to be unveiled during 2017 New York International Auto Show week
Fans can check out www.ifyouknowyouknow.com website for weekly updates, to download sharable content and for a countdown to its reveal
Use hashtag #DodgeDemon to be a part of the next chapter in the Dodge performance story
January 19, 2017 , Auburn Hills, Mich. - When the Demon makes its New York City debut in April, it will be more than 200 pounds lighter than its current Hellcat brother.
Based on the clues given in the video, “adjustments” have been made to the wheels, steering, suspension, brakes, interior construction and components.
Fans are encouraged to watch the 24-second “Reduction” video multiple times at www.ifyouknowyouknow.com for clues to follow the story of what’s next from Dodge and SRT.
In case you missed it:
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
The first video “Cage” debuted January 12.
In the coming weeks, Dodge will continue to bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering that has gone into its development.
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
About Dodge and SRT Brands
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat, the most powerful and fastest muscle car ever and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.