Super Bowl ad will feature the "Transporter",Jason Statham, skipping through time looking for the perfect getaway car. The 60-second spot will air during the first quarter of the game, the most expensive ad time there is.
More details have been released on the upcoming 60-second ad that Audi will be airing during the Super Bowl next month.
The ad that Audi will be airing will feature the new supercharged A6 sedan along with Jason Statham, star of the Transporter film series in which the hero drives a...Audi A8.
The ad finds Statham skipping through time, in chase scenes inspired by classic action films of the past few decades, looking for a getaway vehicle that will do the trick for him. Finally, he comes upon the new supercharged A6.
This is the second year in a row in which Audi will run a Super Bowl ad. Last year, it ran a spot on the R8 supercar in a parody of the Godfather film. Audi declared the expensive ad a success, claiming it saw traffic to its website, audiusa.com, triple in the weeks after the commercial aired. The going rate for running an ad during the Super Bowl is about 3 million dollars for 30 seconds.
The new ad was produced by Audi's advertising agency, Venables Bell & Partners of San Francisco, and it was shot on-location in LA.
Super Bowl XLIII takes place in Tampa Bay, Florida on Sunday February 1st and will air on NBC in the US.