Chevrolet is preparing for the launch of the highly anticipated Cruze and Spark by launching a new interactive website for European consumers.
Chevrolet is preparing for the launch of the highly anticipated Cruze and Spark models by launching a new interactive website that gives European consumers the chance to see the brand's new design language and the global involvement that goes into producing their vehicles.
Chevroletdesign.com shows people the challenges that designers and engineers face when building a truly global car. It also offers visitors a glimpse at how they overcome these challenges by working together as a team to develop vehicles that have universal appeal despite being sold in variety of markets.
As a design website it features the latest pictures, sketches, and video of the brand's concepts and production cars. It also aims to show consumers that there are common style cues and design features among all Chevy models regardless if it's a muscle car or mini car. Another key aspect of the site is to explain how green design features such as aerodynamic exteriors and the use of lightweight materials help to play an important role in creating fuel efficient vehicles.