Just when you thought the Dodge lineup couldn’t get any more aggressive. At this year’s New York Auto Show in April, the company will revive its legendary Demon moniker for the 2018 model year. The nameplate first made its debut in 1971, and then again showed up on a Dodge concept car at the 2007 Geneva Motor Show.
This time it will be on the backside of an SRT Challenger. Though the company is still keeping the details of the car a mystery, Dodge says that it will be the "new ultimate performance halo" vehicle of the lineup – even more impressive than the 707-horsepower (527-kilowatt) Challenger Hellcat, or the 645-horsepower (480-kilowatt) Viper ACR.
Based on previous spy shots, we're led to believe that it could be the highly anticipated all-wheel-drive Challenger Hellcat (pictured below). But with the new name and badging, it could be something new entirely.
The debut will come with a series of teaser videos, the first of which is entitled "Cage," and will give fans a bit of insight into the Demon’s performance credentials and engineering, as well as a clue leading up to the next few videos. Dodge will continue its visual teasing campaign until the Challenger Demon’s debut at the New York Auto Show.
"Most cars attempt to be everything to everybody." said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT – FCA North America. "The Dodge Challenger SRT Demon is conceived, designed, and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation."
The Dodge Challenger SRT Demon will be on display when doors open to the New York Auto Show on April 12, 2017. Hellcat owners beware.
Gallery: 2017 Dodge Challenger ADR spy photos
Dodge shocked the performance world when it launched the most powerful and fastest muscle cars in the world – the Challenger SRT Hellcat and Charger SRT Hellcat. Now, two years later, Dodge is raising the bar again with the Dodge Challenger SRT Demon.
“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT – FCA North America. "The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation."
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the SRT Demon’s engineering prowess.
In the first video, “Cage,” which debuts today, the ferocious animated Hellcat is back. Refusing to be caged, the beast transforms, thus beginning a new chapter in the Dodge brand’s performance legacy.
Fans are encouraged to watch the 90-second “Cage” video multiple times at www.ifyouknowyouknow.com for clues to follow the story of what’s next from Dodge and SRT.
In the coming weeks, Dodge will bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering prowess that has gone into its development.
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the SRT Demon is revealed in New York City, prior to the New York International Auto Show.
Dodge will promote the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.