Cadillac wants to make it simpler for you to drive its cars with a new monthly subscription service called Book by Cadillac. Almost like a premium version of Zipcar, it allows owners to drive any XT5, CT6, Escalade, or V Series Cadillac they want for a flat fee of $1,500 per month.
Users can sign up for Book by Cadilac on a month-to-month basis without a long-term commitment, and use a smartphone app to select which vehicle they would like to drive and when. Insurance, taxes, and registration tax fees are taken care of by Cadillac, and there are no mileage limits. The cars are delivered with what Cadillac describes as a “white-glove” experience. The company suggests that the program would allow an owner to drive a sports sedan like the ATS-V during the summer and switch to an XT5 crossover or Escalade SUV for ski season.
“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs,” Cadillac chief marketing officer Uwe Ellinghaus said in a statement.
Book will launch first in the New York metro area and could expand to other regions in the U.S. later.
Parent company General Motors is also experimenting with its own car-sharing operation, called Maven, that lets users borrow cars like the Chevy Spark, Malibu, and Tahoe. Similar to Zipcar, Maven lets drivers reserve cars online and pay only for the time they use the vehicle. That’s the opposite of Book’s business strategy, in which customers pay a flat rate monthly.
Find out more at BookByCadillac.com.
Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.
“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.
BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.
BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.
A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage.
Other fees may apply. For detailed information on all the benefits of membership and how to join, please visit www.BOOKByCadillac.com.