Have you ever tried an electric vehicle?
Electric vehicles are literally everywhere now – just take a look outside and you probably won’t need more than an hour to see at least one EV. We also bet you are familiar at least with the basic mechanism an EV works. But apparently that’s not the case with American drivers, as a new study has revealed about 60 percent of them are not familiar with the subject at all.
The survey, organized by Altman Vilandrie & Company (AVC), asked 2,557 Americans "Which of the following best describes your knowledge of electric vehicles?" Roughly 60 percent said they’ve "never heard of electric vehicles" or they’ve "heard of electric vehicles but don’t know much about them."
Furthermore, even those with knowledge for electric cars have expressed skepticism on the future of the EV mobility. For 85 percent of the surveyed, the lack of charging stations is the top reason for not buying an EV, while 83 percent see the price of a new EV too high and 74 percent think charging takes too long for their daily needs.
"While the EV adoption rate is low, there are signs of strong latent demand in the marketplace," Moe Kelley, Altman Vilandrie & Company director and co-director of the survey, commented. "The auto industry still needs to make more low-priced models available to consumers as well as finding a way for more drivers to try out an EV. If those things happen, we should see the EV adoption rate accelerate."
According to the company that conducted the survey, the EV market would grow significantly when electric vehicles become more affordable. The launch of Tesla’s Model 3 with a price of $35,000 is expected to generate up to a five times higher adoption rate, while, if more manufacturers join the market with affordable models, the EV adoption rate will be increased by nearly 24 times the current rate.
"Price matters, and our analysis shows that more affordable models would go a long way to changing the perception that EVs are luxury items for the urban elite," said Soumen Ganguly from Altman Vilandrie & Company.
"Both electric and self-driving vehicles are the future of personal transportation but carmakers need to make sure consumers are excited about going electric now, and that goes beyond the obvious environmental benefits."
Check out the press release section below for more details from the survey.
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BOSTON--(BUSINESS WIRE)--Despite significant advancements in electric vehicle (EV) technology, 60 percent of American drivers said they were unaware about electric cars and 80 percent have never ridden in or driven one, according to new data from Altman Vilandrie & Company’s survey of more than 2500 consumers. However, the survey also finds that a clear majority of consumers who have been inside an EV enjoyed it and many more consumers would purchase an EV if lower-priced models were available.
The survey shows that a perceived lack of charging stations (85%), high costs (83%) and uncertainty over duration of charge (74%) were the top reasons for not wanting to purchase an EV. Three percent of survey respondents said they currently own an EV, while 10 percent said they planning to buy an EV as their next car. Sixty percent of consumers who have experienced an EV say they “enjoyed” the experience, while only eight percent reported not enjoying it.
“While the EV adoption rate is low, there are signs of strong latent demand in the marketplace,” said Altman Vilandrie & Company Director Moe Kelley, who co-directed the survey. “The auto industry still needs to make more low-priced models available to consumers, as well as finding a way for more drivers to try out an EV. If those things happen we should see the EV adoption rate accelerate.”
In analyzing the survey data, Altman Vilandrie & Company discovered that the EV market would grow significantly with the availability of more affordable EVs, specifically at the price point of $35,000. For example, Tesla, which is launching the lower-priced Model 3 in 2017, would generate up to a five times higher adoption rate at a $35,000 price tag than the upstart carmaker experienced for the more expensive Model S and Model X. Altman Vilandrie & Company also estimates that the release of less expensive models by all other automakers would boost EV adoption by nearly 24 times the current market.
“Price matters, and our analysis shows that more affordable models would go a long way to changing the perception that EVs are luxury items for the urban elite,” said Altman Vilandrie & Company Director Soumen Ganguly, who co-directed the survey. “Both electric and self-driving vehicles are the future of personal transportation but carmakers need to make sure consumers are excited about going electric now, and that goes beyond the obvious environmental benefits.”
The tepid view of EVs comes in sharp contrast to the building public excitement around autonomous vehicles (AV), which unlike EVs are not yet commercially available. Data released in October from the Altman Vilandrie & Company survey showed that 25 percent of consumers plan to buy a self-driving car in the future.
Other findings of the survey analysis include:
- Despite the survey significant advances in expanding EV range, the survey finds that range anxiety exists for all drivers, from those who are in the car for more than three hours a day (87%) to drivers on the road for less than an hour a day (72%).
- The survey shows that younger and more affluent consumers were more likely to buy an EV than the rest of the motoring public: 17 percent of consumers earning $100,000 or more and 18 percent of 25-34-year-olds plan on making an EV their next car.
- Older drivers (65+) are more likely to turn to Ford or Volkswagen for an EV, while Tesla and Mercedes are most appealing to young drivers (18-24). Overall, Tesla and Volkswagen have the largest potential share of the EV market.
Altman Vilandrie & Company surveyed more than 2,500 U.S. consumers in July and polled more than 20 automotive industry experts. The survey also gauged consumer sentiments on autonomous vehicles, the results of which were released earlier this fall.