Anders Bell oversaw some of the best interiors in the business, so it's not surprising Tesla has hired him to knock theirs into shape.
As "Head of Interior Engineering," Anders Bell was responsible for seeing the interiors of those cars through from initial design to production. It’s not at all surprising, then, that Bell has been snaffled away from Sweden by Tesla.
Tesla interiors have long been a source of criticism. The ultra-minimalist design looks good, but material and build quality has lagged quite significantly behind rivals like Mercedes, Audi, and Volvo. In a car that can cost a lot more than $100,000 it’s just not good enough.
According to Electrek, Bell updated his Linkedin profile over the weekend to reflect his new role.
Bell says in his profile that at Volvo he was responsible for “functional areas” of interiors, including “instrument panel, center console, all interior surface materials, air bags, seat belts, cargo restraints, front and rear seat systems, door panels, overhead system, luggage trim, interior light, interior soft and hard trim.”
That expertise will come in very handy at Tesla, not only to improve the interiors of the existing Model S and Model X, but also to knock the interior of the upcoming Model 3 into shape.
At its unveiling earlier this year, the Model 3 had an interior that took minimalism to its logical conclusion, with a dashboard and center console completely devoid of visible controls. Instead, all the information displays and controls are grouped onto a huge floating screen. Getting that concept through to production won't be easy.
Bell joined Volvo in 1998, fresh from university. He worked his way up through the engineering department, spending four years in China after Geely bought the company from Ford. There, he set up the interiors department of Volvo Cars China, directing the launch of the XC60 there, and the interior design of the China-only S60L.